Aspire Research Group adheres to the ethical guidelines of the Association of Professional Researchers for Advancement and the Association of Fundraising Professionals.

In addition, when accepting work, deciding what information to include in a profile, or in everyday communications or other matters, Aspire Research Group is guided by the Rotary Four-Way Test:

• Is it the TRUTH?
• Is it FAIR to all concerned?
• Will it build GOODWILL and BETTER FRIENDSHIPS?
• Will it be BENEFICIAL to all concerned?