Tag Archives: women philanthropy

Review of Charitable Giving by Affluent Households

Review of Charitable Giving by Affluent Households – Part 2

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What is this Report?

The 2023 Bank of America Study of Philanthropy report is the 9th biennial examination about philanthropic attitudes, priorities, and more for affluent US households in 2022. It is written as a collaboration between Bank of America and the Indiana University Lilly Family School of Philanthropy. It is based on 1,623 wealthy US households, defined as either a net worth $1M+ or annual household income of $200K+. The average mean income was $523,472 and average mean wealth of $31M.

The report was full of so much valuable information, we decided to split it into two blog posts.

Continue reading Review of Charitable Giving by Affluent Households – Part 2 →
Review of Charitable Giving by Affluent Households

Review of Charitable Giving by Affluent Households – Part 1

Fundraising Insights, , , , , , , ,

What is this Report?

The 2023 Bank of America Study of Philanthropy report is the 9th biennial examination about philanthropic attitudes, priorities, and more for affluent US households in 2022. It is written as a collaboration between Bank of America and the Indiana University Lilly Family School of Philanthropy. It is based on 1,623 wealthy US households, defined as either a net worth $1M+ or annual household income of $200K+. The average mean income was $523,472 and average mean wealth of $31M.

Continue reading Review of Charitable Giving by Affluent Households – Part 1 →

Review of Women Give 2022: Racial Justice, Gender and Generosity

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What is this Report?

This annual Women Give report focuses on different aspects of women’s philanthropy. This year’s report looks at gender, philanthropy, and racial justice. It includes survey data given to a sample population of 2,073 in May 2021.

What are the Key Findings from the Article?

  • Women have played important roles in racial justice movements and social change movements for centuries. Black women, in particular, have played significant roles in many movements but have not gotten the credit they deserve, due to both racism and sexism.
  • Philanthropy is expansive; it’s not about giving money to organizations. It can include direct giving to individuals, families, communities, mutual aid as a whole, support for Minority-owned businesses, Minority institutions like Black churches, etc. The report defines three categories of giving: direct support to families and individuals impacted by racial justice; grassroots organizations like Black Lives Matter, Bail funds; and Large Established organizations like the Historically Black Colleges and Universities and Urban League.
  • While corporations were lauded for giving to racial justice, The Washington Post showed that 90% of the $50 billion committed to racial justice were not grants. They tended to be loans or investments, which would benefit the corporations.
  • About 1 in 7 US households gave money to racial justice causes in 2020. 42% of households support racial justice broadly, but only 14% give money to racial justice causes. There is room to grow!
  • Twenty-three and half percent of households supported racial justice in the US. Support took many forms including giving money, reaching out to elected officials, donating to political candidates who support their views, volunteerism and more.
  • The average racial justice donor is more likely to be younger, a woman of color, have a college degree, identify as LGBTQ+, unmarried, and working. The survey findings support the social identification theory – people are more likely to give to groups that they identify with. However, the report notes that it does not quite hold up for LGBTQ+ and race, but they may give to marginalized communities since they have been marginalized themselves.

What Can I Do as a Result?

  • Remember that support does not have to be strictly donations to nonprofits. People give in many ways, which may not fit into the traditional view of philanthropy. When talking or learning about prospects, keep an ear open for volunteerism, political activism, mutual aid, religious giving, etc. Find easy and effective ways to collect and record this information in your donor database.
  • Don’t forget to appeal to women and people of color. Do you know how your organization’s communications look when viewed through the eyes of women and people of color? How are you listening and responding to these populations’ needs and desires?
  • Can your organization see women and people of color? Can you sort and filter for single women in your donor database? Can you create opt-in opportunities for people of color to be recorded as such in your donor database? This might look like gifts to a specific program fund or participation in certain events that demonstrate identification with or affinity for people of color.
  • As the report noted, there’s room to grow with support for social justice. Organizations or programs classified in this area might want to see how they can best approach these demographic groups to expand their work and meet their philanthropic goals.

Additional Resources

Gender and Crowdfunding: September 2021 by Women’s Philanthropy Institute

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What is this Report?

The report focuses on how gender may impact crowdfunding. It’ll dive into how men and women may act and give money differently when faced with a crowdfunding campaign. The report is based on sample size of 1,535 in September 2020.

What are the key findings from the article?

  • Almost one in three women have given to crowdfunding in the past. Female donors tend to be younger, more education, in the Western US compared to nondonors. Other research at the WPI suggests that women tend to give collaboratively. Also, women use the internet differently, which may impact the way they behave with crowdfunding campaigns.
  • But men and women are just as likely to give. Slightly less than a third of men and women give to a crowdfunding campaign in a given year. But women are more likely (34%) to give to a social media campaign than men (31.4%).
  • Women of Color tended to give to crowdfunding at higher rates than white women. 33.3% of Black women, 31.2% of Hispanic women give to crowdfunding campaigns compared to 30.2% of White women. The report theorizes that it might be that crowdfunding is a blend of formal and informal generosity, which women of Color tend to give in higher rates that women.
  • Personal connection to the person behind the crowdfunding campaign is important. Women are more likely to give to family members or close friends. They are less inclined with campaigns associated with celebrities, influencers and for-profit.
  • Donors are more comfortable sharing campaigns, rather than asking their connection to give directly.
  • 94.6% of former female donors plan on giving the same or more in future campaigns.
  • Finally, crowdfunding may be seen as another way to be generous, rather than a replacement of giving. This is different from impact investment, which men are more likely to view as a replacement for crowdfunding, rather than another venue forgiving.

What can I do as a result?

  • Don’t ignore crowdfunding for your organization. Fundly estimates that $34.4 billion was raised through crowdfunding in 2020.
  • Remember the women prospective donors. As the reported noted, the findings resonate with other studies about women’s behavior when giving. Women tend to want to have a personal connection to the organization before giving. Women also tend to be more uncomfortable directly asking for money.
  • It’s critical to make fundraising appeals, whether for a crowdfunding or traditional philanthropy, that is segmented for women. Celebrities and famous people aren’t going to get women to give but their friends and family can.

Additional Resources