K-Shaped Capacity Ratings Workshop
Gift “Kapacity” Ratings in the K-Shaped Economy
What if you’re missing your biggest prospects because you’re using the wrong measuring stick?
Here’s a wake-up call: In 2022, half of all principal gifts to colleges and universities came from people who never walked across the campus as students. As the K-shaped economy continues to concentrate wealth at the top while squeezing the middle class, this trend is only accelerating. Your traditional, visible assets capacity rating models can’t keep up!
The old playbook of tracking real estate holdings and public assets? It’s leaving millions (or billions) on the table.
In this workshop, you’ll discover:
- How the K-shaped economy is fundamentally reshaping where wealth lives—and why it matters for your campaign goals
- Field-tested techniques for spotting ultra-wealthy prospects hiding in plain sight
- A dual-strategy framework: different capacity rating approaches for the top versus the bottom of the “K”
- Two real-world case studies that reveal what works (and what doesn’t) when rating non-traditional prospects
- How to make recommendations your development officers can use and adapt to verify capacity ratings through strategic prospect interactions
Bottom line: Stop undervaluing the prospects who could transform your campaign. Learn to find and rate the wealth that traditional models miss.