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The Big 5: Our Most Popular Blogs of the Year 

At Aspire we hope you’re going crazy this December with an overwhelming response to Giving Tuesday, fielding major donors that want to give before December 31, and weaving big fundraising dreams for 2026. That’s why we’ve put together our top five most popular blogs for you as quick, clickable reads you can squeeze in when you take a well-deserved break.

Strategic Research for Transformative Gifts

Asking for a major or transformative gift is a little bit like asking someone to marry you. You’ve (likely) been dating one another for a while and know quite a bit about your respective interests. Maybe you’ve discussed marriage; perhaps you haven’t. Ideally, you have an idea that the other person will actually say “yes.”