Corporate sponsorships – they are everywhere you look! The concept seems simple: in exchange for advertising and branded materials at the event/location, the company financially sponsors the occasion. It has been the bread and butter of the corporate world for decades. But if that is all you are asking for, you are only touching one piece of the big puzzle of corporate philanthropy. There is so much more to corporate fundraising than just sponsorships.
By Elisa Shoenberger
In the past few weeks, two big reports on donor advised funds (DAF) in the US were released. The findings are pretty fascinating and can help reorient your thinking of how to approach DAF advisors for your organization.
The 2024 National Study on Donor Advised Funds (NSDAF) undertook the largest study of DAFs in the US so far by working with 111 DAFs to parse their data from 2014-2022. One of the most interesting findings is that 81% of DAFs in the study were opened after 2010 with 25% or more opened after 2020. That is astonishing! That means that most DAF advisors are relatively new to having a DAF.
Read More »Review of 2024 Reports on Donor Advised Funds
We know that the best way to raise money for our organizations is through face-to-face relationships with our prospects. Like any relationship, we must put in time and effort. But sometimes, you need more than a company biography or what is in your organization’s database to establish that connection and maintain it. Knowing how to find the right information can be a struggle.
That is where prospect research comes in. Using public information and internal information from your organization (if available), prospect research can help figure out how to better cultivate the person. Research will help you learn more about the prospect and give you the confidence to deepen that relationship.
Read More »How Prospect Research Brings Confidence to Your Prospect Meetings
Imagine that you board a plane and just when you have reached altitude, the pilot comes on over the microphone and tells you that although you are scheduled to land in two hours, there is no fuel gauge. The pilot tells you they are optimistic and determined to arrive on time anyway. Would you believe me if I told you this is the way many organizations start their capital campaigns? It’s true!
Knowing how much fuel is in the tank is critical before flying an airplane. Similarly, knowing the gift potential in your donor database is critical information before launching a campaign.
Read More »Warning! Check your Fuel Gauge BEFORE Campaign Launch.
Finding new prospects is often compared to fishing. You throw out a proverbial net and hopefully get an incredible number of fish in return. Some are going to be bigger than others; hopefully, you’ll throw the smaller fish back into the water to grow and thrive.
Read More »Fishing for Prospects: The Promise of Validations
The report is the 27th annual world wealth report by Capgemini Research Institute. The report analyzes the state of wealth and wealth management across the world in the prior calendar year. The report focuses on High Net Worth Individuals (HNWIs) defined as individuals with assets of $1M+ and over.
What are key findings from the article?
The report is an annual report of Fidelity Charitable donor advised giving for the prior year. It explores both giving to Fidelity Charitable donor advised accounts as well as giving from donor advised funds to charities.
Read More »Review of Fidelity Charitable Giving Report 2023What is this Report? The report is the first World Ultra Wealth Report that is published by Altrata. It’s the… Read More »Reviewing the World Ultra Wealth Report 2022
The funny thing about trends is that they can take quite a long time to become boring and traditional. If… Read More »The Trend That Keeps Trending: Cryptocurrency
By Elisa Shoenberger What is this report? The World Wealth Report is an annual report about the wealth of high-net-worth… Read More »Get Personal and Deliver Impact: Reviewing Capgemini 2022 World Wealth Report