How $83 Trillion Could Disrupt Traditional Fundraising – And What you Can Do About It
Why Your Next Major Donor Won’t Look Like Your Last: We’re standing at the edge of the largest wealth transfer in history—and most organizations aren’t ready.
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Family Offices 101: What They Are and How They Manage Wealth
As the ranks of the ultra-wealthy keep growing, family offices are on the rise. Come and discover what a family… Read More »Family Offices 101: What They Are and How They Manage Wealth
Why Should We Care About Corporate Giving
In the most recent Giving USA report, corporations only gave a 4%, compared to 67% from individuals, 19% from foundations, and 9% from bequests in 2023. And Giving USA includes corporate foundations in corporate giving too.
Misconceptions of Prospect Management
We’ve likely heard the phrase “prospect management” before in meetings and conferences. But what exactly is it? And what is it not? It can go by several names including relationship management, or donor cultivation.
Common Misconceptions about Company Insiders
We’ve talked about why we should care about company insiders, and we’ve talked about why those news reports about CEO compensation might not be entirely accurate. Now Aspire Research Group is looking at some of the popular misconceptions about company insiders (and their compensation).
Behind the Headlines: Did Tim Cook really make $74.6M in 2024?
In 2025, Hollywood Reporter’s headline reported “Apple CEO Tim Cook’s Pay Rises to $74.6M.” That’s an impressive amount for anyone to make, much less in one year. But did he really take home that much money? It’s not that simple. That $74.6M is not in cash nor necessarily stocks or even available right now.
Why Insiders?
We may have heard the phrase “company insider” before but it may not be clear what it means. It definitely does not mean insider trading, which is something entirely different.
The 12 Days of Prospect Research Christmas
To end the year of 2024, we’ve decided to think about the wonderful things that prospect researchers can do for their fellow fundraisers. So, with a touch of mirth and joy, we propose…
Of Pumpkins and Relationships: How to Use Relationship Mapping More Effectively
This year, articles abound about how we are carving pumpkins incorrectly. Like most people, I learned to cut a hole in the top of the pumpkin and then scoop out all the stuff inside. However, the word on the digital street is that it’s better to cut a hole in the bottom. You can make the hole larger to facilitate scooping the guts out and it’s less likely to cave into itself. This will help the jack o lantern last longer.
In Translation: 4 Common Misunderstandings Between Major Gift Officers and Prospect Researchers
We’ve heard it many times before; fundraising is all about relationships. But it’s not just about the relationships between an institution and its prospective donors. It’s also about the relationships between fundraisers, like prospect research and gift officers. Having a good connection with gift officers will benefit everyone. Researchers can provide the right information to major gift officers who are best prepared to cultivate and solicit prospective donors.