By Elisa Shoenberger

Most of us have eaten cheese in our lives. Some of us may have grown up with American cheese, string cheese, and cheddar cheese. Maybe you’ve tried mozzarella, spreadable goat cheese, and a bleu cheese. While all of those cheeses are delicious, it can be a little intimidating to walk into the cheese aisle or a cheese shop. Suddenly there are tens, even hundreds of cheeses in all different colors and shapes. So how do you figure out what goes best on a salad or on a steak?

That’s what it might feel like when you’ve met with prospects in your portfolio. You know something about them; maybe you even requested an Aspire Snap Bio on them before meeting them. But what do you do next? How do you cultivate them towards a major gift in the next few years or so? How do you fit the cheese to the cracker or side?