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Neon One’s Donors: Understanding The Future of Individual Giving – Part 1

What is this Report?

NeonOne set out to understand what individual giving looks like in the post-pandemic world. By reviewing many sources including academic journals, industry reports, blogs, and more, they have synthesized six questions:

  • Who are our donors?
  • What do our donors support?
  • When do our donors give?
  • Where are our donors?
  • Why do our donors give?
  • How do our donors give?

Due to the length of the report, Aspire will focus on the first three questions. The second part will be published in 2023.

Read More »Neon One’s Donors: Understanding The Future of Individual Giving – Part 1