Your board chair just cornered you after the meeting. “We need to focus on major gifts,” she declares. “We don’t want to waste time on $25 donations. Find us some real money!”
Just in case you missed the memo from your air conditioning bill, it’s officially summer 2025. And while others are busy curating beach reads and poolside mysteries, we’re here with something far more thrilling: a summer reading list that’ll make your fundraising neurons do the happy dance.
In the most recent Giving USA report, corporations only gave a 4%, compared to 67% from individuals, 19% from foundations, and 9% from bequests in 2023. And Giving USA includes corporate foundations in corporate giving too.
We’ve talked about why we should care about company insiders, and we’ve talked about why those news reports about CEO compensation might not be entirely accurate. Now Aspire Research Group is looking at some of the popular misconceptions about company insiders (and their compensation).
Financial reports have sounded the alarm bells: the global economy is showing signs of slowing and donations are down. However,… Read More »How to Set Up a Seamless Online Donation Process: A Guide
Event follow-up is one of the most critical yet often overlooked steps in hosting a successful fundraising event. It’s not… Read More »The Importance of Event Follow-Up + 5 Best Practices
According to DataReportal, the average person spends 6 hours and 40 minutes online every day. As screen time increases among… Read More »4 Ways Text Messaging Can Boost Your Donor Engagement
As we look forward to 2025, it’s easy to rush headlong into the year and forget to look back on successes and mistakes from the year past. Reflection can provide a deeper understanding of what works well and why – how to make things go smoothly.
Multichannel digital marketing keeps your organization on supporters’ minds, increasing the chances that they’ll stay engaged, donate, attend events, and… Read More »5 Standout Nonprofit Marketing Content Ideas to Try
If the marketing strategy for your nonprofit’s fundraising events doesn’t include younger age groups, you’re missing out on a key… Read More »Marketing Your Fundraiser to Younger Audiences: 4 Tips