All posts by Aspire Contributor

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Donor Segmentation: How To Create Personalized Appeals

As a nonprofit professional, you’re always searching for the best ways to improve your fundraising efforts and maximize the use of data captured from your campaigns . And with donor acquisition costing 10 times more than retention, you know how crucial it is to secure long-term support.

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How to Assess Your Fundraising Campaign’s Success: 3 Tips

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Whether you’re managing a large-scale capital campaign or a small GivingTuesday push, understanding your fundraisers’ wins and failures can better prepare you for campaigns in the future. However, with so many moving parts at play, it can be challenging to pinpoint your success indicators and understand how to measure them. 

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Reduce, Reuse, Recycle: Key Environmental Fundraising Tips

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Your nonprofit fundraises to further your social good impact, but have you ever considered how your fundraisers impact the environment?

Consider the following ways you can make your operations greener, all while maximizing donations, boosting donor retention, and increasing ROI for your organization: 

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How to Build a Strategic Plan for Your Nonprofit: 5 Steps

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When you think about your nonprofit’s future, what do you envision? 

You might think about serving more constituents, diversifying your source of fundraising revenue, expanding your volunteer program, or hiring more employees. Whatever your specific vision is, you’ll need a clear plan on your side to help you get there. 

That’s where a nonprofit strategic plan comes in, in which you identify how you’re going to reach your long-term goals. 

To set your organization up for success with strategic planning, we’ve put together this quick guide that will cover all the basics you need to know, including five steps for building out your strategic plan. Let’s begin. 

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4 Donor Appreciation Events to Boost Engagement & Retention

Your donors are what make your mission possible. From simply keeping the lights on to making an impact in your community and beyond, your donors make it all happen. Showing your thanks for their generosity in meaningful ways is crucial for keeping donors engaged, retaining their support, and scaling their gifts over time.

Appreciation events are a great option for your staff and board to connect with donors in new ways, beyond the traditional thank-you notes and phone calls (which are, of course, still necessary!). From treating donors to a fun outing or activity to publicly recognizing them for their support, these thank-you event ideas make your donors feel appreciated and help boost their long-term commitment to your cause.

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How to A/B Test Your Nonprofit’s Text-to-Give Messages

Imagine that your nonprofit is gearing up to run a text-to-give fundraiser alongside your upcoming fundraising gala. You want to encourage supporters to give to your cause, but you’re not sure what type of messaging will be the most effective to engage donors and spur action. 

If this sounds like a scenario you’ve been in before, don’t worry! Rather than guessing what type of content will resonate with your supporters and push forward your fundraising goals, leverage A/B testing to make informed decisions. A/B testing is a powerful tool that enables nonprofits to experiment with different versions of texts and assess which one will perform best. 

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Accepting crypto gifts? You need gift acceptance policies.

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If your organization has made moves to tap into non-cash giving opportunities like donor-advised funds, gifts of stock, and various types of planned gifts, good for you! Studies have found that nonprofits that invest in their non-cash giving programs grow six times faster than those that stick to cash gifts alone.

Cryptocurrency represents one of the newest and most exciting (but complex) non-cash giving frontiers for nonprofits. Thankfully, accepting crypto gifts isn’t hard today. You can use a third-party processor to facilitate and liquidate the gifts or set up your organization’s own digital crypto wallet to manage and liquidate the assets yourself.

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Check out these four ways to incorporate data into your donor communications strategy for better supporter engagement.

4 Ways to Use Data in Your Donor Communications Strategy

As a nonprofit fundraising professional, you understand the importance of donor recognition. Donors are at the core of your fundraising efforts, contributing the funds necessary to fuel your mission.

However, it can be difficult to keep track of so many individuals, let alone figure out how to communicate with them on a personal level. This is where data comes into play. 

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Making Passive Fundraising Work for Your Nonprofit: 4 Tips

As a nonprofit professional, you’re always looking for innovative ways to fundraise. While your organization likely runs several major fundraising events and campaigns throughout the year, it’s also important to find ongoing revenue streams that engage supporters and bring in funding between campaigns. 

Fortunately, there is a way to earn additional revenue while keeping up with the rest of your nonprofit’s activities: passive fundraising. According to the fundraising experts at ShopRaise, passive fundraisers allow supporters to generate revenue for the causes they care about by taking actions they were likely going to anyway, such as shopping online or eating at their favorite restaurant. Plus, most of these fundraisers are easy for your nonprofit to set up and run over time.

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