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7 Navigation Mistakes to Avoid on Your Nonprofit Website

Your website’s navigation is a crucial element for creating a positive user experience. Effective navigation makes it easy for visitors to find what they’re looking for and gain the most value from your website. 

But it can be easy to fall into navigation traps and missteps. Your organization could get caught up in trendy menu innovations and forget to prioritize the user experience. 

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Understanding Financial Audits: A Quick Guide for Nonprofits

The word “audit” tends to bring about anxiety and concern when the average person hears it. We picture horrible visions of the IRS combing through our personal information and telling us we did something wrong or owe money. While this may be the case for many individuals, there’s no need for nonprofits to have this same sense of stress and concern. 

Nonprofits don’t pay taxes, so there’s no reason for the IRS to come around, telling you that your organization owes money. However, audits can be incredibly useful for nonprofits to ensure donations are processed properly, tax forms are filed, and general accounting best practices are followed at your nonprofit. 

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What’s in a Nonprofit Logo? 4 Things to Consider

Your nonprofit’s logo is a core element of your brand, as it acts as a reflection of your organization and mission. When supporters and new prospects view your logo on any marketing materials and donor communications, they should be able to immediately associate it with your mission. 

When we think of brands like Starbucks, Nike, and Mcdonald’s, the first things that come to mind are probably the mermaid emblem, swoosh marking, and golden arches. Loop’s nonprofit branding guide describes the logo as the “foundation of your overall visual brand” which is why it evokes so much emotion and recognition. It’s included in almost every document you create! 

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Numbers to Know: Interpreting Website Engagement Data

When a supporter googles your nonprofit and clicks on your website, what do they do from there?

The hope is that your supporters actively explore your site’s content, use your online giving page to donate, and sign up for your newsletter or fundraising events. 

However, some nonprofits make the mistake of taking a “set it and forget it” approach when it comes to their websites. Instead of consistently considering and reconsidering their supporters’ experiences using the site, they put a lot of work into the look and functionality of the site upfront, hoping it’ll do the trick of catching people’s attention and getting them to act without ongoing updates. 

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