“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

Aspire Contributor

5 Online Donation Page Mistakes Nonprofits Should Avoid

by Aspire Contributor
April 5, 2022January 9, 2024
Research in Fundraising

What does an ideal online donation experience look like for a nonprofit donor? A few words might come to mind,… Read More »5 Online Donation Page Mistakes Nonprofits Should Avoid

Apps for Nonprofits: A Crash Course About Handheld Tech

by Aspire Contributor
March 8, 2022January 9, 2024
Research in Fundraising

Scrolling through social media, paying for parking, checking email, and playing games— the tasks you can complete with a smartphone… Read More »Apps for Nonprofits: A Crash Course About Handheld Tech

4 Tips for Building a Microsite for Your Event

by Aspire Contributor
March 1, 2022January 9, 2024
Research in Fundraising

Microsites are small, often temporary, websites with limited content centered around one topic. This structure makes them perfect for promoting… Read More »4 Tips for Building a Microsite for Your Event

Payment Processing: Meet Your Marketing Secret Weapon

by Aspire Contributor
February 1, 2022January 9, 2024
Research in Fundraising

When most fundraising professionals describe their payment processing systems, they likely give a quick, technical definition of how these systems… Read More »Payment Processing: Meet Your Marketing Secret Weapon

Maintaining Confidentiality: Better Cybersecurity for Boards

by Aspire Contributor
January 18, 2022January 9, 2024
Research in Fundraising

Good cybersecurity practices start at the top and trickle down throughout the organization, which means your board members should lead… Read More »Maintaining Confidentiality: Better Cybersecurity for Boards

Boosting Donor Engagement: What Your Nonprofit Can Do Better

by Aspire Contributor
December 14, 2021March 28, 2025
Research in Fundraising

Imagine you’re in an incredibly important meeting, but the person you’re meeting with suddenly drifts off to sleep. This might… Read More »Boosting Donor Engagement: What Your Nonprofit Can Do Better

The Role of Facebook in Your Peer-to-Peer Strategy

by Aspire Contributor
November 9, 2021January 9, 2024
Research in Fundraising

How has your nonprofit’s peer-to-peer fundraising programming fared in the past year and a half? There’s no shame in admitting… Read More »The Role of Facebook in Your Peer-to-Peer Strategy

Optimize Your Donation Process for Recurring Gifts

by Aspire Contributor
September 16, 2021March 28, 2025
Research in Fundraising

Donations are the lifeblood of your nonprofit. Every donation, big or small, adds up to keep your nonprofit running. However,… Read More »Optimize Your Donation Process for Recurring Gifts

6 Registration Form Tips for Virtual Events

by Aspire Contributor
September 7, 2021August 17, 2021
Research in Fundraising

Virtual events are prime fundraising opportunities for your nonprofit to build connections with supporters and earn donations. While they might… Read More »6 Registration Form Tips for Virtual Events

Consider These Four Tips When Creating Your Donation Page

by Aspire Contributor
August 10, 2021March 28, 2025
Research in Fundraising

Picture this: your nonprofit team makes a compelling fundraising appeal that leads a potential donor to your organization’s website in… Read More »Consider These Four Tips When Creating Your Donation Page

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