Category Archives: Fundraising Insights

Reduce, Reuse, Recycle: Key Environmental Fundraising Tips

People recycling plastic, paper, and aluminum

Your nonprofit fundraises to further your social good impact, but have you ever considered how your fundraisers impact the environment?

Consider the following ways you can make your operations greener, all while maximizing donations, boosting donor retention, and increasing ROI for your organization: 

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How to Build a Strategic Plan for Your Nonprofit: 5 Steps

Three people are looking at a computer screen

When you think about your nonprofit’s future, what do you envision? 

You might think about serving more constituents, diversifying your source of fundraising revenue, expanding your volunteer program, or hiring more employees. Whatever your specific vision is, you’ll need a clear plan on your side to help you get there. 

That’s where a nonprofit strategic plan comes in, in which you identify how you’re going to reach your long-term goals. 

To set your organization up for success with strategic planning, we’ve put together this quick guide that will cover all the basics you need to know, including five steps for building out your strategic plan. Let’s begin. 

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Warning! Check your Fuel Gauge BEFORE Campaign Launch.

Warning! Check your Fuel Gauge BEFORE Campaign Launch.

Imagine that you board a plane and just when you have reached altitude, the pilot comes on over the microphone and tells you that although you are scheduled to land in two hours, there is no fuel gauge. The pilot tells you they are optimistic and determined to arrive on time anyway. Would you believe me if I told you this is the way many organizations start their capital campaigns? It’s true!

Knowing how much fuel is in the tank is critical before flying an airplane. Similarly, knowing the gift potential in your donor database is critical information before launching a campaign.

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Review of Charitable Giving by Affluent Households

Review of Charitable Giving by Affluent Households – Part 2

What is this Report?

The 2023 Bank of America Study of Philanthropy report is the 9th biennial examination about philanthropic attitudes, priorities, and more for affluent US households in 2022. It is written as a collaboration between Bank of America and the Indiana University Lilly Family School of Philanthropy. It is based on 1,623 wealthy US households, defined as either a net worth $1M+ or annual household income of $200K+. The average mean income was $523,472 and average mean wealth of $31M.

The report was full of so much valuable information, we decided to split it into two blog posts.

Continue reading Review of Charitable Giving by Affluent Households – Part 2

4 Donor Appreciation Events to Boost Engagement & Retention

Your donors are what make your mission possible. From simply keeping the lights on to making an impact in your community and beyond, your donors make it all happen. Showing your thanks for their generosity in meaningful ways is crucial for keeping donors engaged, retaining their support, and scaling their gifts over time.

Appreciation events are a great option for your staff and board to connect with donors in new ways, beyond the traditional thank-you notes and phone calls (which are, of course, still necessary!). From treating donors to a fun outing or activity to publicly recognizing them for their support, these thank-you event ideas make your donors feel appreciated and help boost their long-term commitment to your cause.

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Review of Charitable Giving by Affluent Households

Review of Charitable Giving by Affluent Households – Part 1

What is this Report?

The 2023 Bank of America Study of Philanthropy report is the 9th biennial examination about philanthropic attitudes, priorities, and more for affluent US households in 2022. It is written as a collaboration between Bank of America and the Indiana University Lilly Family School of Philanthropy. It is based on 1,623 wealthy US households, defined as either a net worth $1M+ or annual household income of $200K+. The average mean income was $523,472 and average mean wealth of $31M.

Continue reading Review of Charitable Giving by Affluent Households – Part 1
Fishing for Prospects The Promise of Validations

Fishing for Prospects: The Promise of Validations

By Elisa Shoenberger

Finding new prospects is often compared to fishing. You throw out a proverbial net and hopefully get an incredible number of fish in return. Some are going to be bigger than others; hopefully, you’ll throw the smaller fish back into the water to grow and thrive.

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Family Opportunities: UBS Global Family Office Report 2023

Family Opportunities: UBS Global Family Office Report 2023

What is this Report?

The report is the 4th annual global family office report by UBS. The report provides comprehensive research on family offices throughout the world. Participating in the study were 203 family offices, each with an average $2.2B net worth.

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How to A/B Test Your Nonprofit’s Text-to-Give Messages

Imagine that your nonprofit is gearing up to run a text-to-give fundraiser alongside your upcoming fundraising gala. You want to encourage supporters to give to your cause, but you’re not sure what type of messaging will be the most effective to engage donors and spur action. 

If this sounds like a scenario you’ve been in before, don’t worry! Rather than guessing what type of content will resonate with your supporters and push forward your fundraising goals, leverage A/B testing to make informed decisions. A/B testing is a powerful tool that enables nonprofits to experiment with different versions of texts and assess which one will perform best. 

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