The Apra Authors Panel: Stories Behind the Books
Join us for an engaging virtual webinar featuring Apra leaders and authors Marianne Pelletier, Ruth Giles, Sarah Marcotte, Katherine Scott,… Read More »The Apra Authors Panel: Stories Behind the Books
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prospect research
The Organization That Said ‘Hold My Coffee’ to Industry Standards: Hear a first-hand account of bridging the gap between industry standards and organizational truth
It’s a common story. You are excited to take a new job because you can shape and grow research and… Read More »The Organization That Said ‘Hold My Coffee’ to Industry Standards: Hear a first-hand account of bridging the gap between industry standards and organizational truth
5 habits of development directors who succeed with wealth screening for major gifts
Do you wish you could update your database records, sharpen your segmentation for annual fund messaging, and finally identify your next major gift prospects — all without blowing your budget? You’re not alone.
Does a Wealth Screening Help Find Campaign Prospects? Here’s the Honest Answer.
A wealth screening is a service that takes your existing donor database and matches your records against external data sources to produce wealth indicators — things like real estate holdings, stock ownership, business affiliations, and estimated net worth. The result is typically a wealth score or capacity rating assigned to each record.
Are My Donors Okay? How the K-Shaped Economy Is Splitting Your Prospect Pool in Two
A note on the mixed economic signals reshaping major gift fundraising Retail sales are on track to hit $5.6 trillion… Read More »Are My Donors Okay? How the K-Shaped Economy Is Splitting Your Prospect Pool in Two
Monkey in the Middle: A.I. Tug of War in Fundraising Research
You’ve seen the debate play out. On one end of the rope: people convinced A.I. will upend everything we know… Read More »Monkey in the Middle: A.I. Tug of War in Fundraising Research
Top 10 Capacity Rating Insights Every Fundraiser Should Know
Gift capacity ratings promised to revolutionize fundraising. Suddenly, thousands of records could be matched to wealth data and assigned scores. Your prospects could be assessed by their potential capacity in dollars. All that’s left to do is ask for the gift, right?
Your Prospect Profile Shouldn’t Feel Like a Vending Machine Transaction
You hit the “submit request” button. Three days later, a prospect profile lands in your inbox. You open it eagerly, and… it’s everything you already knew. Or worse—it’s missing the crucial piece of information you found on Google in 30 seconds.
Is Your Major Gift Pipeline Running Dry? Meet the A.I. Solution That Might Change Everything
Is your organization asking the same donors to support every campaign? Is your major gift pipeline drying up with fewer… Read More »Is Your Major Gift Pipeline Running Dry? Meet the A.I. Solution That Might Change Everything
Solo Researcher Survival Kit Workshop
Navigate requests, set realistic expectations, and prove your value as a solo prospect researcher You’re the only researcher. Every request… Read More »Solo Researcher Survival Kit Workshop