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In Translation: 4 Common Misunderstandings Between Major Gift Officers and Prospect Researchers

We’ve heard it many times before; fundraising is all about relationships. But it’s not just about the relationships between an institution and its prospective donors. It’s also about the relationships between fundraisers, like prospect research and gift officers. Having a good connection with gift officers will benefit everyone. Researchers can provide the right information to major gift officers who are best prepared to cultivate and solicit prospective donors.

Five Things That the Disney Movie Frozen Taught Me About Prospect Management

Any parent of a toddler is likely to have seen the Disney film Frozen several times. As I was watching it for the 50th time, I realized that Frozen actually has a lot of lessons that we as researchers and major gift fundraisers can take to heart. Using the movie as a lens into creating a better more sustainable prospect management system, following are five lessons from Frozen about Prospect Management.

Top 5 Misconceptions of Prospect Identification

Finding new major gift prospects can be a real challenge. You do not want to keep asking for gifts from the same few prospects, but identifying and qualifying new prospects can be daunting. Sometimes it is hard to know where to even start. That is where prospect research can step in and help organizations find their best new prospects. But there are several misconceptions about prospect identification. Following are five of the most common misconceptions.

5 Reasons Why You Can’t Find a Prospect’s Giving

When meeting a new prospect, it’s quite exhilarating to find out that they are philanthropic and have given generously to other organizations. But occasionally, fundraising professionals may find a gap between what the prospect says and what is publicly available. Why? This article addresses that question!

The Great Puzzle of Corporate Philanthropy

The Great Puzzle of Corporate Philanthropy

Corporate sponsorships – they are everywhere you look! The concept seems simple: in exchange for advertising and branded materials at the event/location, the company financially sponsors the occasion. It has been the bread and butter of the corporate world for decades. But if that is all you are asking for, you are only touching one piece of the big puzzle of corporate philanthropy. There is so much more to corporate fundraising than just sponsorships.

Giving Opportunities

Will a Wealth Screening Really Help Me?

When you are looking to find qualified major gift prospects in your database, want to segment your donor database for targeted asks, or want to realign your fundraisers’ portfolios for optimum performance it can seem daunting — especially if your database has thousands of records. It isn’t a magic bullet, but a wealth screening can take you pretty far, even in this age of A.I.

Warning! Check your Fuel Gauge BEFORE Campaign Launch.

Warning! Check your Fuel Gauge BEFORE Campaign Launch.

Imagine that you board a plane and just when you have reached altitude, the pilot comes on over the microphone and tells you that although you are scheduled to land in two hours, there is no fuel gauge. The pilot tells you they are optimistic and determined to arrive on time anyway. Would you believe me if I told you this is the way many organizations start their capital campaigns? It’s true!