“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

Aspire Research Group

Why Insiders?

by Aspire Research Group
February 4, 2025March 28, 2025
Major Gift Teams, Prospect Identification

We may have heard the phrase “company insider” before but it may not be clear what it means. It definitely… Read More »Why Insiders?

Slow is Smooth. Smooth is Fast.

by Aspire Research Group
January 3, 2025March 28, 2025
Research in Fundraising

As we look forward to 2025, it’s easy to rush headlong into the year and forget to look back on… Read More »Slow is Smooth. Smooth is Fast.

The 12 Days of Prospect Research Christmas

by Aspire Research Group
December 4, 2024March 28, 2025
Major Gift Teams

To end the year of 2024, we’ve decided to think about the wonderful things that prospect researchers can do for… Read More »The 12 Days of Prospect Research Christmas

Of Pumpkins and Relationships: How to Use Relationship Mapping More Effectively

by Aspire Research Group
November 4, 2024March 28, 2025
Prospect Identification

This year, articles abound about how we are carving pumpkins incorrectly. Like most people, I learned to cut a hole… Read More »Of Pumpkins and Relationships: How to Use Relationship Mapping More Effectively

In Translation: 4 Common Misunderstandings Between Major Gift Officers and Prospect Researchers

by Aspire Research Group
October 4, 2024August 19, 2026
Major Gift Teams, Profiles, Prospect Management

We’ve heard it many times before; fundraising is all about relationships. But it’s not just about the relationships between an… Read More »In Translation: 4 Common Misunderstandings Between Major Gift Officers and Prospect Researchers

Five Things That the Disney Movie Frozen Taught Me About Prospect Management

by Aspire Research Group
September 2, 2024March 28, 2025
Prospect Management

Any parent of a toddler is likely to have seen the Disney film Frozen several times. As I was watching… Read More »Five Things That the Disney Movie Frozen Taught Me About Prospect Management

Top 5 Misconceptions of Prospect Identification

by Aspire Research Group
August 1, 2024March 28, 2025
Prospect Identification

Finding new major gift prospects can be a real challenge. You do not want to keep asking for gifts from… Read More »Top 5 Misconceptions of Prospect Identification

3 Reasons You Should Care About Family Offices

by Aspire Research Group
July 2, 2024March 28, 2025
Major Gift Teams, Profiles, Research in Fundraising

When I first heard of a family office, I thought it was a fancy way of saying a family business.… Read More »3 Reasons You Should Care About Family Offices

5 Reasons Why You Can’t Find a Prospect’s Giving

by Aspire Research Group
June 10, 2024March 28, 2025
Profiles

When meeting a new prospect, it’s quite exhilarating to find out that they are philanthropic and have given generously to… Read More »5 Reasons Why You Can’t Find a Prospect’s Giving

The Great Puzzle of Corporate Philanthropy

Corporate sponsorships – they are everywhere you look! The concept seems simple: in exchange for advertising and branded materials at… Read More »The Great Puzzle of Corporate Philanthropy

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