In Good Company: A Guide to Corporate Fundraising

March 2021 | Tampa FL | Aspire Research Group is pleased to present In Good Company: A Guide to Corporate Fundraising written by Research Consultant, Elisa Shoenberger. In Good Company was put together to help nonprofits learn more about different areas of US domestic company philanthropy, from direct company giving and matching gifts, all the way to sponsorships and corporate social responsibility.

While this is not a definitive guide on these topics, it’s meant to help you learn about new ways to think about your nonprofit in relation to companies and raise much needed funds. Each section will also provide information on how research helps fundraisers find and deepen those connections, regardless of the type of corporate giving.

This 68-page report provides a holistic view of corporate fundraising for fundraisers, whether you are a development officer or a prospect researcher. It explores the multi-faceted ways that companies give —whether it’s direct giving, foundation giving, matching gifts, or volunteering. The report is broken up into ten chapters including corporate giving and due diligence, and ends with links and sources to help fundraisers be able to do some corporate research on their own.

 “We wanted to help our fundraiser colleagues better understand the rich tapestry of corporate philanthropy,” indicates Aspire President, Jen Filla.

“Corporate fundraising presents such a big opportunity for nonprofits, if they know how to go about making connections,” says Shoenberger.

In addition to the above-mentioned, sections of resources include the following:

  • Sponsorships
  • Stewardship
  • Cause Marketing

About the Author

Elisa Shoenberger is a Research Consultant at Aspire Research Group. She has over eight years of experience in the fundraising sector working as a prospect researcher at Loyola University Chicago and benchmarking analyst at Grenzebach Glier and Associates.

Elisa earned her MBA in marketing and operations management from Loyola, a MA from the University of Wisconsin-Madison; and a BA in history from the University of Chicago.

She has written about philanthropy for Association of Fundraising Professionals, Inside Philanthropy,, the Daily Dot, Rewire (PBS affiliate), and others. She has also written for the Boston Globe, Huffington Post, and Business Insider. She writes regularly for Book Riot, Loop North News, and Sixty Inches from Center. In her spare time, she plays alto saxophone.

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