Whether you are managing a major gifts team or are a solo development director, prospect research can turn the chaos… Read More »Suspect – Prospect – Donor! Demystifying Prospect Research for Major Gift Success from Identification to Gift
Finding new major gift prospects can be a real challenge. You do not want to keep asking for gifts from… Read More »Top 5 Misconceptions of Prospect Identification
When you are looking to find qualified major gift prospects in your database, want to segment your donor database for targeted asks, or want to realign your fundraisers’ portfolios for optimum performance it can seem daunting — especially if your database has thousands of records. It isn’t a magic bullet, but a wealth screening can take you pretty far, even in this age of A.I.
Finding new prospects is often compared to fishing. You throw out a proverbial net and hopefully get an incredible number of fish in return. Some are going to be bigger than others; hopefully, you’ll throw the smaller fish back into the water to grow and thrive.
Read More »Fishing for Prospects: The Promise of Validations