Can You Find Me a Great List of Major Gift Prospects?
The short answer is yes. The more useful answer is that a list is not a pipeline — and knowing… Read More »Can You Find Me a Great List of Major Gift Prospects?
Home »
Prospect Identification
5 habits of development directors who succeed with wealth screening for major gifts
Do you wish you could update your database records, sharpen your segmentation for annual fund messaging, and finally identify your next major gift prospects — all without blowing your budget? You’re not alone.
Does a Wealth Screening Help Find Campaign Prospects? Here’s the Honest Answer.
A wealth screening is a service that takes your existing donor database and matches your records against external data sources to produce wealth indicators — things like real estate holdings, stock ownership, business affiliations, and estimated net worth. The result is typically a wealth score or capacity rating assigned to each record.
Top 10 Capacity Rating Insights Every Fundraiser Should Know
Gift capacity ratings promised to revolutionize fundraising. Suddenly, thousands of records could be matched to wealth data and assigned scores. Your prospects could be assessed by their potential capacity in dollars. All that’s left to do is ask for the gift, right?
Stop Chasing Strangers: The Major Gift Strategy That’s Hiding in Plain Sight
You need $1.5 million for your new program. The board meeting is next month. The president is breathing down your neck, and someone just suggested hiring a researcher to find wealthy prospects in the community.
Why Insiders?
We may have heard the phrase “company insider” before but it may not be clear what it means. It definitely does not mean insider trading, which is something entirely different.
Of Pumpkins and Relationships: How to Use Relationship Mapping More Effectively
This year, articles abound about how we are carving pumpkins incorrectly. Like most people, I learned to cut a hole in the top of the pumpkin and then scoop out all the stuff inside. However, the word on the digital street is that it’s better to cut a hole in the bottom. You can make the hole larger to facilitate scooping the guts out and it’s less likely to cave into itself. This will help the jack o lantern last longer.
Top 5 Misconceptions of Prospect Identification
Finding new major gift prospects can be a real challenge. You do not want to keep asking for gifts from the same few prospects, but identifying and qualifying new prospects can be daunting. Sometimes it is hard to know where to even start. That is where prospect research can step in and help organizations find their best new prospects. But there are several misconceptions about prospect identification. Following are five of the most common misconceptions.
How Prospect Research Brings Confidence to Your Prospect Meetings
We know that the best way to raise money for our organizations is through face-to-face relationships with our prospects. Like any relationship, we must put in time and effort. But sometimes, you need more than a company biography or what is in your organization’s database to establish that connection and maintain it. Knowing how to find the right information can be a struggle.
Fishing for Prospects: The Promise of Validations
Finding new prospects is often compared to fishing. You throw out a proverbial net and hopefully get an incredible number of fish in return. Some are going to be bigger than others; hopefully, you’ll throw the smaller fish back into the water to grow and thrive.