Your nonprofit’s logo is a core element of your brand, as it acts as a reflection of your organization and mission. When supporters and new prospects view your logo on any marketing materials and donor communications, they should be able to immediately associate it with your mission.
Read More »What’s in a Nonprofit Logo? 4 Things to Consider
When a supporter googles your nonprofit and clicks on your website, what do they do from there?
The hope is that your supporters actively explore your site’s content, use your online giving page to donate, and sign up for your newsletter or fundraising events.
However, some nonprofits make the mistake of taking a “set it and forget it” approach when it comes to their websites. Instead of consistently considering and reconsidering their supporters’ experiences using the site, they put a lot of work into the look and functionality of the site upfront, hoping it’ll do the trick of catching people’s attention and getting them to act without ongoing updates.
Read More »Numbers to Know: Interpreting Website Engagement Data
Collecting donor data can help your nonprofit learn more about its audience and make your outreach more specific. Learn more about data points to collect.
Email is the backbone of nonprofit marketing strategies. Learn how to take your email marketing strategy to the next level with these 4 tips for nonprofits.
Your nonprofit’s brand is a precious part of your identity. Sometimes, you should freshen up your look. If your brand needs a makeover, here’s where to start.
Building a nonprofit volunteer program? Here are 8 dos and don’ts to follow that will help you create a strong program that successfully engages volunteers.
Your donors and your board members might seem like completely disconnected groups in your organization. While your board is a… Read More »Connecting Mission-Driven Boards to Donors: Why It Matters
Your volunteer program’s brand is a powerful asset for attracting new volunteers to your cause. Use these tips to boost your program’s brand recognition.
Peer-to-peer fundraisers can help your nonprofit connect with your supporters’ friends and family. Learn how to maximize your campaign’s reach with these tips.
You have likely seen nonprofit organizations using social media platforms like Facebook to fundraise, usually in the form of peer-to-peer… Read More »5 Ways to Build Community With Supporters on Social Media