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Top 5 Misconceptions of Prospect Identification

Finding new major gift prospects can be a real challenge. You do not want to keep asking for gifts from the same few prospects, but identifying and qualifying new prospects can be daunting. Sometimes it is hard to know where to even start. That is where prospect research can step in and help organizations find their best new prospects. But there are several misconceptions about prospect identification. Following are five of the most common misconceptions.

Corporate Giving Opportunities

Companies are trying to respond to the devastation that coronavirus has had on people’s lives, whether personally or professional. Recently, at least 20 companies have expanded their matching gift programs in response to the pandemic. For example, companies like AbbVie and Apple are upping the match from 1:1 to 1:2. Nonprofits can gently remind their donors who work at these companies about the increased opportunities to double or triple their gift.