As a nonprofit fundraising professional, you understand the importance of donor recognition. Donors are at the core of your fundraising efforts, contributing the funds necessary to fuel your mission.
However, it can be difficult to keep track of so many individuals, let alone figure out how to communicate with them on a personal level. This is where data comes into play.
Read More »4 Ways to Use Data in Your Donor Communications Strategy
As a nonprofit professional, you’re always looking for innovative ways to fundraise. While your organization likely runs several major fundraising events and campaigns throughout the year, it’s also important to find ongoing revenue streams that engage supporters and bring in funding between campaigns.
Fortunately, there is a way to earn additional revenue while keeping up with the rest of your nonprofit’s activities: passive fundraising. According to the fundraising experts at ShopRaise, passive fundraisers allow supporters to generate revenue for the causes they care about by taking actions they were likely going to anyway, such as shopping online or eating at their favorite restaurant. Plus, most of these fundraisers are easy for your nonprofit to set up and run over time.
Read More »Making Passive Fundraising Work for Your Nonprofit: 4 Tips
Your website’s navigation is a crucial element for creating a positive user experience. Effective navigation makes it easy for visitors to find what they’re looking for and gain the most value from your website.
But it can be easy to fall into navigation traps and missteps. Your organization could get caught up in trendy menu innovations and forget to prioritize the user experience.
Read More »7 Navigation Mistakes to Avoid on Your Nonprofit Website
The word “audit” tends to bring about anxiety and concern when the average person hears it. We picture horrible visions of the IRS combing through our personal information and telling us we did something wrong or owe money. While this may be the case for many individuals, there’s no need for nonprofits to have this same sense of stress and concern.
Nonprofits don’t pay taxes, so there’s no reason for the IRS to come around, telling you that your organization owes money. However, audits can be incredibly useful for nonprofits to ensure donations are processed properly, tax forms are filed, and general accounting best practices are followed at your nonprofit.
Read More »Understanding Financial Audits: A Quick Guide for Nonprofits
Your nonprofit’s logo is a core element of your brand, as it acts as a reflection of your organization and mission. When supporters and new prospects view your logo on any marketing materials and donor communications, they should be able to immediately associate it with your mission.
When we think of brands like Starbucks, Nike, and Mcdonald’s, the first things that come to mind are probably the mermaid emblem, swoosh marking, and golden arches. Loop’s nonprofit branding guide describes the logo as the “foundation of your overall visual brand” which is why it evokes so much emotion and recognition. It’s included in almost every document you create!
Read More »What’s in a Nonprofit Logo? 4 Things to Consider
When a supporter googles your nonprofit and clicks on your website, what do they do from there?
The hope is that your supporters actively explore your site’s content, use your online giving page to donate, and sign up for your newsletter or fundraising events.
However, some nonprofits make the mistake of taking a “set it and forget it” approach when it comes to their websites. Instead of consistently considering and reconsidering their supporters’ experiences using the site, they put a lot of work into the look and functionality of the site upfront, hoping it’ll do the trick of catching people’s attention and getting them to act without ongoing updates.
Read More »Numbers to Know: Interpreting Website Engagement DataCollecting donor data can help your nonprofit learn more about its audience and make your outreach more specific. Learn more about data points to collect.
Email is the backbone of nonprofit marketing strategies. Learn how to take your email marketing strategy to the next level with these 4 tips for nonprofits.
Your nonprofit’s brand is a precious part of your identity. Sometimes, you should freshen up your look. If your brand needs a makeover, here’s where to start.
Building a nonprofit volunteer program? Here are 8 dos and don’ts to follow that will help you create a strong program that successfully engages volunteers.