“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

Aspire Contributor

A Deep Dive on Donor Retention for Small Nonprofits

by Aspire Contributor
July 20, 2021March 28, 2025
Research in Fundraising

While many small nonprofits focus on acquisition to unlock growth, the actual key to growth is donor retention. Learn more… Read More »A Deep Dive on Donor Retention for Small Nonprofits

Is a Hybrid Event Right for Your Nonprofit Right Now?

by Aspire Contributor
May 25, 2021March 28, 2025
Research in Fundraising

Hybrid events are here to stay, but when is the right time to make the pivot? Let’s walk through 5… Read More »Is a Hybrid Event Right for Your Nonprofit Right Now?

How to Market Your Upcoming Fundraiser in 5 Steps

by Aspire Contributor
May 11, 2021April 30, 2021
Research in Fundraising

Not even the best-organized fundraiser can attract supporters without proper marketing support. Use these five steps to launch your next… Read More »How to Market Your Upcoming Fundraiser in 5 Steps

Improve Your Nonprofit Website: 4 Features to Implement

by Aspire Contributor
April 29, 2021April 28, 2021
Research in Fundraising

Your nonprofit’s website hosts everything your supporters need to engage with your nonprofit. Learn how to improve their experience by… Read More »Improve Your Nonprofit Website: 4 Features to Implement

5 Donation Form Strategies for Better Fundraising Campaigns

by Aspire Contributor
April 8, 2021March 28, 2025
Research in Fundraising

Your donation forms are critical components of your online fundraising campaigns. Make the most of your forms with these strategies… Read More »5 Donation Form Strategies for Better Fundraising Campaigns

Nonprofit KPIs: 5 Key Metrics to Track in 2021

by Aspire Contributor
March 26, 2021March 28, 2025
Research in Fundraising

It’s essential for nonprofits to pay close attention to the data their donors provide. We recommend these key metrics to… Read More »Nonprofit KPIs: 5 Key Metrics to Track in 2021

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