In 2025, Hollywood Reporter’s headline reported “Apple CEO Tim Cook’s Pay Rises to $74.6M.” That’s an impressive amount for anyone… Read More »Behind the Headlines: Did Tim Cook really make $74.6M in 2024?
Financial reports have sounded the alarm bells: the global economy is showing signs of slowing and donations are down. However,… Read More »How to Set Up a Seamless Online Donation Process: A Guide
We may have heard the phrase “company insider” before but it may not be clear what it means. It definitely… Read More »Why Insiders?
Event follow-up is one of the most critical yet often overlooked steps in hosting a successful fundraising event. It’s not… Read More »The Importance of Event Follow-Up + 5 Best Practices
According to DataReportal, the average person spends 6 hours and 40 minutes online every day. As screen time increases among… Read More »4 Ways Text Messaging Can Boost Your Donor Engagement
The mantra “Slow is smooth. Smooth is Fast.” is used in Special Forces training and is a perfect phrase to… Read More »Slow is Smooth. Smooth is Fast.
Multichannel digital marketing keeps your organization on supporters’ minds, increasing the chances that they’ll stay engaged, donate, attend events, and… Read More »5 Standout Nonprofit Marketing Content Ideas to Try
If the marketing strategy for your nonprofit’s fundraising events doesn’t include younger age groups, you’re missing out on a key… Read More »Marketing Your Fundraiser to Younger Audiences: 4 Tips
While nonprofit work is inherently meaningful and fulfilling, it can be more draining than other industries. In fact, 95% of… Read More »Reducing Nonprofit Burnout: Why It Matters and 4 Key Tactics
To end the year of 2024, we’ve decided to think about the wonderful things that prospect researchers can do for… Read More »The 12 Days of Prospect Research Christmas