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The 12 Days of Prospect Research Christmas

By Elisa Shoenberger

To end the year of 2024, we’ve decided to think about the wonderful things that prospect researchers can do for their fellow fundraisers. So, with a touch of mirth and joy, we propose…

The 12 Days of Prospect Research Christmas

On the twelfth day of Christmas, my prospect researcher gave to me…

Twelve directors donating

Eleven new principal prospects

Ten leadership donors leading

Nine prospect leads

Eight mail appeals a-pealing

Seven companies a sponsoring

Six stocks a-growing

Five planned gifts

Four correct phone numbers

Three fancy foundations

Two terrific DAFs

And an unrestricted principal gift!

Have a wonderful holiday season! Merry Christmas, Happy Channukah, and Happy Kwanzaa!

About the Author

Elisa Shoenberger has written about philanthropy for Inside Philanthropy, Association of Fundraising Professionals, the Daily Dot, Brainfacts.org and others. She has spoken at several fundraising conferences for both international and local chapters of APRA and others. She has published with the Boston Globe, Wired, Slate, Huffington Post, Business Insider, and many others. She has written In Good Company: A Guide to Corporate Fundraising (2021); Disruptive Philanthropy: A Guide to Donor Advised Funds (2022); Volatile Opportunity: A Guide to Cryptocurrency and Fundraising (2023).