If the marketing strategy for your nonprofit’s fundraising events doesn’t include younger age groups, you’re missing out on a key… Read More »Marketing Your Fundraiser to Younger Audiences: 4 Tips
While nonprofit work is inherently meaningful and fulfilling, it can be more draining than other industries. In fact, 95% of… Read More »Reducing Nonprofit Burnout: Why It Matters and 4 Key Tactics
To end the year of 2024, we’ve decided to think about the wonderful things that prospect researchers can do for their fellow fundraisers. So, with a touch of mirth and joy, we propose…
This year, articles abound about how we are carving pumpkins incorrectly. Like most people, I learned to cut a hole in the top of the pumpkin and then scoop out all the stuff inside. However, the word on the digital street is that it’s better to cut a hole in the bottom. You can make the hole larger to facilitate scooping the guts out and it’s less likely to cave into itself. This will help the jack o lantern last longer.
Did you know that the average website lifespan is just over two years? A lot can change at your nonprofit… Read More »5 Benefits of a Continuous Improvement Web Design Approach
We’ve heard it many times before; fundraising is all about relationships. But it’s not just about the relationships between an institution and its prospective donors. It’s also about the relationships between fundraisers, like prospect research and gift officers. Having a good connection with gift officers will benefit everyone. Researchers can provide the right information to major gift officers who are best prepared to cultivate and solicit prospective donors.
Looking for virtual fundraisers? Learn about different online fundraisers to assess which campaign can help you maximize revenue and increase your support base.
There are many occasions when your nonprofit organization may need to use a waiver. For example, fundraising campaigns with an… Read More »4 Reasons Your Nonprofit Should Choose Digital Waivers
Picture this: It’s the beginning of a new calendar year, and your nonprofit has new, ambitious goals in its strategic… Read More »Hiring for Nonprofits: How to Create a Well-Rounded Team
Any parent of a toddler is likely to have seen the Disney film Frozen several times. As I was watching it for the 50th time, I realized that Frozen actually has a lot of lessons that we as researchers and major gift fundraisers can take to heart. Using the movie as a lens into creating a better more sustainable prospect management system, following are five lessons from Frozen about Prospect Management.