Major Gifts Insights Blog

The Importance of Event Follow-Up + 5 Best Practices

by Aspire Contributor
January 28, 2025January 21, 2025
Research in Fundraising

Event follow-up is one of the most critical yet often overlooked steps in hosting a successful fundraising event. It’s not… Read More »The Importance of Event Follow-Up + 5 Best Practices

A young Black woman drinks a hot beverage while looking at her cell phone.

4 Ways Text Messaging Can Boost Your Donor Engagement

by Aspire Contributor
January 23, 2025January 21, 2025
Research in Fundraising

According to DataReportal, the average person spends 6 hours and 40 minutes online every day. As screen time increases among… Read More »4 Ways Text Messaging Can Boost Your Donor Engagement

Slow is Smooth. Smooth is Fast.

by Aspire Research Group
January 3, 2025March 28, 2025
Research in Fundraising

As we look forward to 2025, it’s easy to rush headlong into the year and forget to look back on… Read More »Slow is Smooth. Smooth is Fast.

5 Standout Nonprofit Marketing Content Ideas to Try

by Aspire Contributor
December 19, 2024December 13, 2024
Research in Fundraising

Multichannel digital marketing keeps your organization on supporters’ minds, increasing the chances that they’ll stay engaged, donate, attend events, and… Read More »5 Standout Nonprofit Marketing Content Ideas to Try

Marketing Your Fundraiser to Younger Audiences: 4 Tips

by Aspire Contributor
December 17, 2024January 2, 2025
Research in Fundraising

If the marketing strategy for your nonprofit’s fundraising events doesn’t include younger age groups, you’re missing out on a key… Read More »Marketing Your Fundraiser to Younger Audiences: 4 Tips

Reducing Nonprofit Burnout: Why It Matters and 4 Key Tactics

by Aspire Contributor
December 12, 2024January 2, 2025
Research in Fundraising

While nonprofit work is inherently meaningful and fulfilling, it can be more draining than other industries. In fact, 95% of… Read More »Reducing Nonprofit Burnout: Why It Matters and 4 Key Tactics

The 12 Days of Prospect Research Christmas

by Aspire Research Group
December 4, 2024March 28, 2025
Major Gift Teams

To end the year of 2024, we’ve decided to think about the wonderful things that prospect researchers can do for… Read More »The 12 Days of Prospect Research Christmas

Of Pumpkins and Relationships: How to Use Relationship Mapping More Effectively

by Aspire Research Group
November 4, 2024March 28, 2025
Prospect Identification

This year, articles abound about how we are carving pumpkins incorrectly. Like most people, I learned to cut a hole… Read More »Of Pumpkins and Relationships: How to Use Relationship Mapping More Effectively

5 Benefits of a Continuous Improvement Web Design Approach

by Aspire Contributor
October 10, 2024June 6, 2025
Research in Fundraising

Did you know that the average website lifespan is just over two years? A lot can change at your nonprofit… Read More »5 Benefits of a Continuous Improvement Web Design Approach

In Translation: 4 Common Misunderstandings Between Major Gift Officers and Prospect Researchers

by Aspire Research Group
October 4, 2024March 28, 2025
Major Gift Teams, Profiles, Prospect Management

We’ve heard it many times before; fundraising is all about relationships. But it’s not just about the relationships between an… Read More »In Translation: 4 Common Misunderstandings Between Major Gift Officers and Prospect Researchers

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“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.