Skip to content

How to A/B Test Your Nonprofit’s Text-to-Give Messages

Imagine that your nonprofit is gearing up to run a text-to-give fundraiser alongside your upcoming fundraising gala. You want to encourage supporters to give to your cause, but you’re not sure what type of messaging will be the most effective to engage donors and spur action. 

If this sounds like a scenario you’ve been in before, don’t worry! Rather than guessing what type of content will resonate with your supporters and push forward your fundraising goals, leverage A/B testing to make informed decisions. A/B testing is a powerful tool that enables nonprofits to experiment with different versions of texts and assess which one will perform best. 

Read More »How to A/B Test Your Nonprofit’s Text-to-Give Messages

Accepting crypto gifts? You need gift acceptance policies.

Device and machines for mining cryptocurrency. Bitcoin mining. Computer circuit computer board

If your organization has made moves to tap into non-cash giving opportunities like donor-advised funds, gifts of stock, and various types of planned gifts, good for you! Studies have found that nonprofits that invest in their non-cash giving programs grow six times faster than those that stick to cash gifts alone.

Cryptocurrency represents one of the newest and most exciting (but complex) non-cash giving frontiers for nonprofits. Thankfully, accepting crypto gifts isn’t hard today. You can use a third-party processor to facilitate and liquidate the gifts or set up your organization’s own digital crypto wallet to manage and liquidate the assets yourself.

Read More »Accepting crypto gifts? You need gift acceptance policies.
Check out these four ways to incorporate data into your donor communications strategy for better supporter engagement.

4 Ways to Use Data in Your Donor Communications Strategy

As a nonprofit fundraising professional, you understand the importance of donor recognition. Donors are at the core of your fundraising efforts, contributing the funds necessary to fuel your mission.

However, it can be difficult to keep track of so many individuals, let alone figure out how to communicate with them on a personal level. This is where data comes into play. 

Read More »4 Ways to Use Data in Your Donor Communications Strategy

Introducing Volatile Opportunity: A Guide to Cryptocurrency and Fundraising 

It’s been a bumpy road for cryptocurrency over the past year. In 2021, cryptocurrency did not seem to have any limit to its heights but in 2022, the crash came. Many predicted it was the end of crypto. But 2023 has been an interesting year with the price of Bitcoin rising again. The Giving Block, a full-service crypto exchange solution provider, predicts that over $1B in cryptocurrencies will have been donated by 2027. Boston Consulting Group forecasts that the crypto market will grow significantly by 2030. 

What does this mean for the fundraising world? Opportunity! It’s a chance to raise additional funds, engage new donors who may not have been interested in philanthropy anymore, and find new ways of fundraising. It’s volatility and risks. But there are ways to mitigate and manage risk. 

Read More »Introducing Volatile Opportunity: A Guide to Cryptocurrency and Fundraising 

Review Capgemini World Wealth Report series 2023 Wealth Management

What is this Report?

The report is the 27th annual world wealth report by Capgemini Research Institute. The report analyzes the state of wealth and wealth management across the world in the prior calendar year. The report focuses on High Net Worth Individuals (HNWIs) defined as individuals with assets of $1M+ and over.

What are key findings from the article?

  • The global economy showed signs of slowing compared to prior years. Notably, the global economy grew 3.2% in 2022, compared to 6% in 2021.  North America saw a steep decline in HNWI wealth of 7.4% and HNWI population in 6.9% but North America remains number 1 in wealth amount and total population. Asia-Pacific and Europe saw declines in both wealth and population of HNWI. Africa, Latin America, and Middle East saw growth.
Read More »Review Capgemini World Wealth Report series 2023 Wealth Management

Making Passive Fundraising Work for Your Nonprofit: 4 Tips

As a nonprofit professional, you’re always looking for innovative ways to fundraise. While your organization likely runs several major fundraising events and campaigns throughout the year, it’s also important to find ongoing revenue streams that engage supporters and bring in funding between campaigns. 

Fortunately, there is a way to earn additional revenue while keeping up with the rest of your nonprofit’s activities: passive fundraising. According to the fundraising experts at ShopRaise, passive fundraisers allow supporters to generate revenue for the causes they care about by taking actions they were likely going to anyway, such as shopping online or eating at their favorite restaurant. Plus, most of these fundraisers are easy for your nonprofit to set up and run over time.

Read More »Making Passive Fundraising Work for Your Nonprofit: 4 Tips

Strategic Research for Transformative Gifts

By Elisa Shoenberger

Asking for a major or transformative gift is a little bit like asking someone to marry you. You’ve (likely) been dating one another for a while and know quite a bit about your respective interests. Maybe you’ve discussed marriage; perhaps you haven’t. Ideally, you have an idea that the other person will actually say “yes.”

But timing is everything. You probably don’t want to ask your beloved to marry you when they are dealing with their dying father or in front of a crowd of people if they’ve told you that public proposals are not their thing. Maybe you want to ask their father and/or mother for their hand in marriage. The way you approach the proposal may say a lot about the response.

Read More »Strategic Research for Transformative Gifts

7 Navigation Mistakes to Avoid on Your Nonprofit Website

Your website’s navigation is a crucial element for creating a positive user experience. Effective navigation makes it easy for visitors to find what they’re looking for and gain the most value from your website. 

But it can be easy to fall into navigation traps and missteps. Your organization could get caught up in trendy menu innovations and forget to prioritize the user experience. 

Read More »7 Navigation Mistakes to Avoid on Your Nonprofit Website