4 Ways Text Messaging Can Boost Your Donor Engagement
According to DataReportal, the average person spends 6 hours and 40 minutes online every day. As screen time increases among… Read More »4 Ways Text Messaging Can Boost Your Donor Engagement
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Major Gifts Insights Blog
Slow is Smooth. Smooth is Fast.
As we look forward to 2025, it’s easy to rush headlong into the year and forget to look back on successes and mistakes from the year past. Reflection can provide a deeper understanding of what works well and why – how to make things go smoothly.
5 Standout Nonprofit Marketing Content Ideas to Try
Multichannel digital marketing keeps your organization on supporters’ minds, increasing the chances that they’ll stay engaged, donate, attend events, and… Read More »5 Standout Nonprofit Marketing Content Ideas to Try
Marketing Your Fundraiser to Younger Audiences: 4 Tips
If the marketing strategy for your nonprofit’s fundraising events doesn’t include younger age groups, you’re missing out on a key… Read More »Marketing Your Fundraiser to Younger Audiences: 4 Tips
Reducing Nonprofit Burnout: Why It Matters and 4 Key Tactics
While nonprofit work is inherently meaningful and fulfilling, it can be more draining than other industries. In fact, 95% of… Read More »Reducing Nonprofit Burnout: Why It Matters and 4 Key Tactics
The 12 Days of Prospect Research Christmas
To end the year of 2024, we’ve decided to think about the wonderful things that prospect researchers can do for their fellow fundraisers. So, with a touch of mirth and joy, we propose…
Of Pumpkins and Relationships: How to Use Relationship Mapping More Effectively
This year, articles abound about how we are carving pumpkins incorrectly. Like most people, I learned to cut a hole in the top of the pumpkin and then scoop out all the stuff inside. However, the word on the digital street is that it’s better to cut a hole in the bottom. You can make the hole larger to facilitate scooping the guts out and it’s less likely to cave into itself. This will help the jack o lantern last longer.
5 Benefits of a Continuous Improvement Web Design Approach
Did you know that the average website lifespan is just over two years? A lot can change at your nonprofit… Read More »5 Benefits of a Continuous Improvement Web Design Approach
In Translation: 4 Common Misunderstandings Between Major Gift Officers and Prospect Researchers
We’ve heard it many times before; fundraising is all about relationships. But it’s not just about the relationships between an institution and its prospective donors. It’s also about the relationships between fundraisers, like prospect research and gift officers. Having a good connection with gift officers will benefit everyone. Researchers can provide the right information to major gift officers who are best prepared to cultivate and solicit prospective donors.
5 Popular Online Fundraisers to Level Up Your Strategy
Looking for virtual fundraisers? Learn about different online fundraisers to assess which campaign can help you maximize revenue and increase your support base.