Major Gifts Insights Blog

The Great Puzzle of Corporate Philanthropy

Corporate sponsorships – they are everywhere you look! The concept seems simple: in exchange for advertising and branded materials at… Read More »The Great Puzzle of Corporate Philanthropy

Will a Wealth Screening Really Help Me?

by Aspire Contributor
May 11, 2024October 18, 2024
Research in Fundraising

When you are looking to find qualified major gift prospects in your database, want to segment your donor database for… Read More »Will a Wealth Screening Really Help Me?

6 Creative Volunteer Engagement Ideas for Nonprofits

by Aspire Contributor
May 9, 2024January 3, 2025
Research in Fundraising

Volunteers are critical to the success of your nonprofit’s events, campaigns, and other initiatives. However, effectively engaging and retaining volunteers is an ongoing… Read More »6 Creative Volunteer Engagement Ideas for Nonprofits

Socially Savvy: The Art of Engaging Members on Social Media

by Aspire Contributor
April 23, 2024January 3, 2025
Research in Fundraising

Engaging members on social media is crucial for deepening their involvement. Learn how to engage and retain members with these… Read More »Socially Savvy: The Art of Engaging Members on Social Media

How to Run an Auction for Your Performing Arts Nonprofit

by Aspire Contributor
April 16, 2024April 11, 2024
Research in Fundraising

Planning an auction? Learn how to run a memorable and profitable auction for your performing arts nonprofit while staying true… Read More »How to Run an Auction for Your Performing Arts Nonprofit

Review of 2024 Reports on Donor Advised Funds

by Aspire Research Group
March 24, 2024September 22, 2024
Profiles, Research in Fundraising

By Elisa Shoenberger

In the past few weeks, two big reports on donor advised funds (DAF) in the US were released. The findings are pretty fascinating and can help reorient your thinking of how to approach DAF advisors for your organization.

The 2024 National Study on Donor Advised Funds (NSDAF) undertook the largest study of DAFs in the US so far by working with 111 DAFs to parse their data from 2014-2022. One of the most interesting findings is that 81% of DAFs in the study were opened after 2010 with 25% or more opened after 2020. That is astonishing! That means that most DAF advisors are relatively new to having a DAF.

Donor Segmentation: How To Create Personalized Appeals

by Aspire Contributor
February 28, 2024January 3, 2025
Research in Fundraising

As a nonprofit professional, you’re always searching for the best ways to improve your fundraising efforts and maximize the use of data captured from your campaigns . And with donor acquisition costing 10 times more than retention, you know how crucial it is to secure long-term support.

How to Assess Your Fundraising Campaign’s Success: 3 Tips

by Aspire Contributor
February 20, 2024January 3, 2025
Research in Fundraising

Whether you’re managing a large-scale capital campaign or a small GivingTuesday push, understanding your fundraisers’ wins and failures can better prepare you for campaigns in the future. However, with so many moving parts at play, it can be challenging to pinpoint your success indicators and understand how to measure them.

How Prospect Research Brings Confidence to Your Prospect Meetings

by Aspire Research Group
January 31, 2024March 28, 2025
Major Gift Teams, Profiles, Prospect Identification

We know that the best way to raise money for our organizations is through face-to-face relationships with our prospects. Like… Read More »How Prospect Research Brings Confidence to Your Prospect Meetings

Reduce, Reuse, Recycle: Key Environmental Fundraising Tips

by Aspire Contributor
January 30, 2024March 28, 2025
Research in Fundraising

Did you know you can fundraise while promoting sustainability? Read this article for key environmental fundraising tips that reduce, reuse,… Read More »Reduce, Reuse, Recycle: Key Environmental Fundraising Tips

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“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.