Major Gifts Insights Blog

4 Reasons Your Nonprofit Should Choose Digital Waivers

by Aspire Contributor
September 17, 2024January 2, 2025
Research in Fundraising

There are many occasions when your nonprofit organization may need to use a waiver. For example, fundraising campaigns with an… Read More »4 Reasons Your Nonprofit Should Choose Digital Waivers

Bird's eye view of a table with a person looking at paper people

Hiring for Nonprofits: How to Create a Well-Rounded Team

by Aspire Contributor
September 10, 2024August 28, 2024
Research in Fundraising

Picture this: It’s the beginning of a new calendar year, and your nonprofit has new, ambitious goals in its strategic… Read More »Hiring for Nonprofits: How to Create a Well-Rounded Team

Five Things That the Disney Movie Frozen Taught Me About Prospect Management

by Aspire Research Group
September 2, 2024March 28, 2025
Prospect Management

Any parent of a toddler is likely to have seen the Disney film Frozen several times. As I was watching… Read More »Five Things That the Disney Movie Frozen Taught Me About Prospect Management

4 Ways to Keep Attendees Engaged at Your Nonprofit Event

by Aspire Contributor
August 22, 2024March 28, 2025
Research in Fundraising

Nonprofit events have the potential to make a significant impact on your organization’s mission. Whether you’re hosting an event to… Read More »4 Ways to Keep Attendees Engaged at Your Nonprofit Event

From Spreadsheets to Solutions: Tracking Nonprofit Finances

by Aspire Contributor
August 20, 2024August 16, 2024
Research in Fundraising

It’s no secret that nonprofit fundraising success relies heavily on strategic data tracking. By collecting and analyzing information on your… Read More »From Spreadsheets to Solutions: Tracking Nonprofit Finances

Top 5 Misconceptions of Prospect Identification

by Aspire Research Group
August 1, 2024March 28, 2025
Prospect Identification

Finding new major gift prospects can be a real challenge. You do not want to keep asking for gifts from… Read More »Top 5 Misconceptions of Prospect Identification

3 Reasons You Should Care About Family Offices

by Aspire Research Group
July 2, 2024March 28, 2025
Major Gift Teams, Profiles, Research in Fundraising

When I first heard of a family office, I thought it was a fancy way of saying a family business.… Read More »3 Reasons You Should Care About Family Offices

Making The Most of Digital Marketing Tools: 5 Quick Tips

by Aspire Contributor
June 18, 2024June 14, 2024
Research in Fundraising

Your nonprofit has access to a wide variety of digital marketing tools that can help you move your mission forward.… Read More »Making The Most of Digital Marketing Tools: 5 Quick Tips

5 Reasons Why You Can’t Find a Prospect’s Giving

by Aspire Research Group
June 10, 2024March 28, 2025
Profiles

When meeting a new prospect, it’s quite exhilarating to find out that they are philanthropic and have given generously to… Read More »5 Reasons Why You Can’t Find a Prospect’s Giving

A Guide to Social Media Marketing for Nonprofits: 6 Tips

by Aspire Contributor
May 14, 2024February 12, 2026
Research in Fundraising

Want to grab your supporters’ attention and engage them on social media? Learn how to develop an effective social media… Read More »A Guide to Social Media Marketing for Nonprofits: 6 Tips

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“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.