We know that the best way to raise money for our organizations is through face-to-face relationships with our prospects. Like any relationship, we must put in time and effort. But sometimes, you need more than a company biography or what is in your organization’s database to establish that connection and maintain it. Knowing how to find the right information can be a struggle.
That is where prospect research comes in. Using public information and internal information from your organization (if available), prospect research can help figure out how to better cultivate the person. Research will help you learn more about the prospect and give you the confidence to deepen that relationship.
Read More »How Prospect Research Brings Confidence to Your Prospect Meetings