As a nonprofit professional, you’re always looking for innovative ways to fundraise. While your organization likely runs several major fundraising events and campaigns throughout the year, it’s also important to find ongoing revenue streams that engage supporters and bring in funding between campaigns. 

Fortunately, there is a way to earn additional revenue while keeping up with the rest of your nonprofit’s activities: passive fundraising. According to the fundraising experts at ShopRaise, passive fundraisers allow supporters to generate revenue for the causes they care about by taking actions they were likely going to anyway, such as shopping online or eating at their favorite restaurant. Plus, most of these fundraisers are easy for your nonprofit to set up and run over time.

Your website’s navigation is a crucial element for creating a positive user experience. Effective navigation makes it easy for visitors to find what they’re looking for and gain the most value from your website. 

But it can be easy to fall into navigation traps and missteps. Your organization could get caught up in trendy menu innovations and forget to prioritize the user experience. 

When a supporter googles your nonprofit and clicks on your website, what do they do from there?

The hope is that your supporters actively explore your site’s content, use your online giving page to donate, and sign up for your newsletter or fundraising events. 

However, some nonprofits make the mistake of taking a “set it and forget it” approach when it comes to their websites. Instead of consistently considering and reconsidering their supporters’ experiences using the site, they put a lot of work into the look and functionality of the site upfront, hoping it’ll do the trick of catching people’s attention and getting them to act without ongoing updates.