Making The Most of Digital Marketing Tools: 5 Quick Tips
Your nonprofit has access to a wide variety of digital marketing tools that can help you move your mission forward. Learn some tips for making the most of them.
Home » Research in Fundraising »
Research in Fundraising
A Guide to Social Media Marketing for Nonprofits: 6 Tips
Want to grab your supporters’ attention and engage them on social media? Learn how to develop an effective social media marketing approach for your nonprofit. In this guide, we’ll present tips for how your nonprofit can develop a comprehensive social media strategy. Along the way, keep your organization’s unique mission and audience in mind so you can successfully adapt this approach to your own nonprofit.
The Great Puzzle of Corporate Philanthropy
Corporate sponsorships – they are everywhere you look! The concept seems simple: in exchange for advertising and branded materials at the event/location, the company financially sponsors the occasion. It has been the bread and butter of the corporate world for decades. But if that is all you are asking for, you are only touching one piece of the big puzzle of corporate philanthropy. There is so much more to corporate fundraising than just sponsorships.
Will a Wealth Screening Really Help Me?
When you are looking to find qualified major gift prospects in your database, want to segment your donor database for targeted asks, or want to realign your fundraisers’ portfolios for optimum performance it can seem daunting — especially if your database has thousands of records. It isn’t a magic bullet, but a wealth screening can take you pretty far, even in this age of A.I.
6 Creative Volunteer Engagement Ideas for Nonprofits
Volunteers are critical to the success of your nonprofit’s events, campaigns, and other initiatives. However, effectively engaging and retaining volunteers is an ongoing… Read More »6 Creative Volunteer Engagement Ideas for Nonprofits
Socially Savvy: The Art of Engaging Members on Social Media
Engaging members on social media is crucial for deepening their involvement. Learn how to engage and retain members with these socially savvy strategies.
How to Run an Auction for Your Performing Arts Nonprofit
Planning an auction? Learn how to run a memorable and profitable auction for your performing arts nonprofit while staying true to your mission in our guide.
Review of 2024 Reports on Donor Advised Funds
By Elisa Shoenberger
In the past few weeks, two big reports on donor advised funds (DAF) in the US were released. The findings are pretty fascinating and can help reorient your thinking of how to approach DAF advisors for your organization.
The 2024 National Study on Donor Advised Funds (NSDAF) undertook the largest study of DAFs in the US so far by working with 111 DAFs to parse their data from 2014-2022. One of the most interesting findings is that 81% of DAFs in the study were opened after 2010 with 25% or more opened after 2020. That is astonishing! That means that most DAF advisors are relatively new to having a DAF.
Read More »Review of 2024 Reports on Donor Advised Funds
Donor Segmentation: How To Create Personalized Appeals
As a nonprofit professional, you’re always searching for the best ways to improve your fundraising efforts and maximize the use of data captured from your campaigns . And with donor acquisition costing 10 times more than retention, you know how crucial it is to secure long-term support.
Read More »Donor Segmentation: How To Create Personalized Appeals
How to Assess Your Fundraising Campaign’s Success: 3 Tips
Whether you’re managing a large-scale capital campaign or a small GivingTuesday push, understanding your fundraisers’ wins and failures can better prepare you for campaigns in the future. However, with so many moving parts at play, it can be challenging to pinpoint your success indicators and understand how to measure them.
Read More »How to Assess Your Fundraising Campaign’s Success: 3 Tips