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5 Reasons Why You Can’t Find a Prospect’s Giving

When meeting a new prospect, it’s quite exhilarating to find out that they are philanthropic and have given generously to other organizations. But occasionally, fundraising professionals may find a gap between what the prospect says and what is publicly available. Why? This article addresses that question!

A Guide to Social Media Marketing for Nonprofits: 6 Tips

Want to grab your supporters’ attention and engage them on social media? Learn how to develop an effective social media marketing approach for your nonprofit. In this guide, we’ll present tips for how your nonprofit can develop a comprehensive social media strategy. Along the way, keep your organization’s unique mission and audience in mind so you can successfully adapt this approach to your own nonprofit.

The Great Puzzle of Corporate Philanthropy

The Great Puzzle of Corporate Philanthropy

Corporate sponsorships – they are everywhere you look! The concept seems simple: in exchange for advertising and branded materials at the event/location, the company financially sponsors the occasion. It has been the bread and butter of the corporate world for decades. But if that is all you are asking for, you are only touching one piece of the big puzzle of corporate philanthropy. There is so much more to corporate fundraising than just sponsorships.

Giving Opportunities

Will a Wealth Screening Really Help Me?

When you are looking to find qualified major gift prospects in your database, want to segment your donor database for targeted asks, or want to realign your fundraisers’ portfolios for optimum performance it can seem daunting — especially if your database has thousands of records. It isn’t a magic bullet, but a wealth screening can take you pretty far, even in this age of A.I.

Review of 2024 Reports on Donor Advised Funds

Review of 2024 Reports on Donor Advised Funds

By Elisa Shoenberger

In the past few weeks, two big reports on donor advised funds (DAF) in the US were released. The findings are pretty fascinating and can help reorient your thinking of how to approach DAF advisors for your organization.

The 2024 National Study on Donor Advised Funds (NSDAF) undertook the largest study of DAFs in the US so far by working with 111 DAFs to parse their data from 2014-2022. One of the most interesting findings is that 81% of DAFs in the study were opened after 2010 with 25% or more opened after 2020. That is astonishing! That means that most DAF advisors are relatively new to having a DAF.

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