“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

Prospect Management

Misconceptions of Prospect Management

by Aspire Research Group
May 1, 2025April 29, 2025
Prospect Management

We’ve likely heard the phrase “prospect management” before in meetings and conferences. But what exactly is it? And what is… Read More »Misconceptions of Prospect Management

In Translation: 4 Common Misunderstandings Between Major Gift Officers and Prospect Researchers

by Aspire Research Group
October 4, 2024March 28, 2025
Major Gift Teams, Profiles, Prospect Management

We’ve heard it many times before; fundraising is all about relationships. But it’s not just about the relationships between an… Read More »In Translation: 4 Common Misunderstandings Between Major Gift Officers and Prospect Researchers

Five Things That the Disney Movie Frozen Taught Me About Prospect Management

by Aspire Research Group
September 2, 2024March 28, 2025
Prospect Management

Any parent of a toddler is likely to have seen the Disney film Frozen several times. As I was watching… Read More »Five Things That the Disney Movie Frozen Taught Me About Prospect Management