When a supporter googles your nonprofit and clicks on your website, what do they do from there?

The hope is that your supporters actively explore your site’s content, use your online giving page to donate, and sign up for your newsletter or fundraising events. 

However, some nonprofits make the mistake of taking a “set it and forget it” approach when it comes to their websites. Instead of consistently considering and reconsidering their supporters’ experiences using the site, they put a lot of work into the look and functionality of the site upfront, hoping it’ll do the trick of catching people’s attention and getting them to act without ongoing updates.