In the most recent Giving USA report, corporations only gave a 4%, compared to 67% from individuals, 19% from foundations, and 9% from bequests in 2023. And Giving USA includes corporate foundations in corporate giving too.
Corporate sponsorships – they are everywhere you look! The concept seems simple: in exchange for advertising and branded materials at the event/location, the company financially sponsors the occasion. It has been the bread and butter of the corporate world for decades. But if that is all you are asking for, you are only touching one piece of the big puzzle of corporate philanthropy. There is so much more to corporate fundraising than just sponsorships.
Just in case you are not experiencing soaring temperatures outside, let me remind you that it is officially summertime. And… Read More »Off the Shelf: The Best of Aspire…and Beyond
March 2021 | Tampa FL | Aspire Research Group is pleased to present In Good Company: A Guide to Corporate… Read More »In Good Company: A Guide to Corporate Fundraising
Companies are trying to respond to the devastation that coronavirus has had on people’s lives, whether personally or professional. Recently, at least 20 companies have expanded their matching gift programs in response to the pandemic. For example, companies like AbbVie and Apple are upping the match from 1:1 to 1:2. Nonprofits can gently remind their donors who work at these companies about the increased opportunities to double or triple their gift.
While capacity ratings are the typical researcher’s bread and butter, we asked our panelists about the use of capacity ratings when it comes to corporate prospects