Companies are trying to respond to the devastation that coronavirus has had on people’s lives, whether personally or professional. Recently, at least 20 companies have expanded their matching gift programs in response to the pandemic. For example, companies like AbbVie and Apple are upping the match from 1:1 to 1:2. Nonprofits can gently remind their donors who work at these companies about the increased opportunities to double or triple their gift.
Chronicle of Philanthropy has been keeping track of corporate donations to coronavirus relief efforts. So far, LEGO Foundation and LEGO Brand Group have given the largest publicly known donation of “$50 million to Education Cannot Wait and other partners to bring play-based learning to children and families around the world who are experiencing school closures as a result of the coronavirus pandemic.” These publicly announced gifts can help fundraisers have a sense of what these companies prioritize in this time of crisis and may want to adjust their corporate fundraising strategies accordingly.
Join us for our corporate fundraising panel
Aspire Research Group partnered with DonorSearch for a panel on Corporate Fundraising at their Virtual Conference UnBound. You may have missed it live, but you can always watch the replay.
Jen Filla led a discussion with frontline and research fundraising practitioners who answered questions about corporate fundraising strategies and the role of prospect research in support of those strategies. The panel covered topics such as strategy during the pandemic, corporate capacity ratings, and audience questions.
Panelists:
- Tracy LaMondue, Vice President, Development at American Geophysical Union
- Christine A. Mildner, CFRE, Prospect Research Analyst at The Nature Conservancy
- Dixie Ost, Director of Corporate Giving and Sponsorship at the Field Museum of Natural History
- Elisa Shoenberger, Research Consultant at Aspire Research Group LLC
Click Here to register and view the replay.
Additional Resources
- Corporate Fundraising and Research Collection| Aspire Research Group LLC
- Matching Gifts and COVID-19: How Companies are Responding | Double the Donation 4/2020
- More U.S. Companies and Foundations Mobilize for Covid-19 Relief Efforts (Coronavirus Grants Roundup) | Chronicle of Philanthropy 3/2020
- 4 Ways Coronavirus is Straining Charities and How You can Help Now | MoneyGeek 3/2020
- Unbound Conference | DonorSearch