“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

affluent donors

Review of Charitable Giving by Affluent Households – Part 2

by Aspire Research Group
January 4, 2024March 28, 2025
Reports and Trends, Research in Fundraising

The report was full of so much valuable information, we decided to split it into two blog posts.

Review of Charitable Giving by Affluent Households – Part 1

by Aspire Research Group
November 29, 2023March 28, 2025
Reports and Trends, Research in Fundraising

The 2023 Bank of America Study of Philanthropy report is the 9th biennial examination about philanthropic attitudes, priorities, and more… Read More »Review of Charitable Giving by Affluent Households – Part 1

Review Capgemini World Wealth Report series 2023 Wealth Management

by Aspire Research Group
July 28, 2023March 28, 2025
Reports and Trends, Research in Fundraising

The report is the 27th annual world wealth report by Capgemini Research Institute. The report analyzes the state of wealth… Read More »Review Capgemini World Wealth Report series 2023 Wealth Management

Neon One’s Donors: Understanding The Future of Individual Giving – Part 1

by Aspire Research Group
December 19, 2022March 28, 2025
Reports and Trends, Research in Fundraising

NeonOne set out to understand what individual giving looks like in the post-pandemic world. By reviewing many sources including academic… Read More »Neon One’s Donors: Understanding The Future of Individual Giving – Part 1