We’ve likely heard the phrase “prospect management” before in meetings and conferences. But what exactly is it? And what is it not? It can go by several names including relationship management, or donor cultivation.
Any parent of a toddler is likely to have seen the Disney film Frozen several times. As I was watching it for the 50th time, I realized that Frozen actually has a lot of lessons that we as researchers and major gift fundraisers can take to heart. Using the movie as a lens into creating a better more sustainable prospect management system, following are five lessons from Frozen about Prospect Management.
It happens. You get that profile and say to yourself, “Well, I knew all THAT,” or you take one look… Read More »How to Unlock the Major Gift Magic in Profiles and Capacity Ratings