“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

Aspire Research Group

Comprehensive List of Philanthropic Resources is Available

by Aspire Research Group
July 14, 2020September 22, 2024
Major Gift Teams, Profiles, Prospect Identification, Research in Fundraising

June 2020 | Tampa FL | The Aspire Research Group’s Prospect Research Page is a comprehensive list of resources that… Read More »Comprehensive List of Philanthropic Resources is Available

Donors, Profiles, and Political Contributions: Case Study of Kanye West

by Aspire Research Group
June 16, 2020March 28, 2025
Reports and Trends, Research in Fundraising

In early June, musician Kanye West made the news for something unexpected: his political contributions and philanthropy. As a result… Read More »Donors, Profiles, and Political Contributions: Case Study of Kanye West

New Forms of Giving in a Digital Age: Powered by Technology, Creating Community

by Aspire Research Group
May 19, 2020March 28, 2025
Reports and Trends, Research in Fundraising

This report looks at how gender impacts how men and women use the Internet and social networks and the impact… Read More »New Forms of Giving in a Digital Age: Powered by Technology, Creating Community

Corporate Giving Opportunities

Companies are trying to respond to the devastation that coronavirus has had on people’s lives, whether personally or professional. Recently,… Read More »Corporate Giving Opportunities

SMU Data Arts: The Fundraising Report 2019

by Aspire Research Group
April 23, 2020March 28, 2025
Research in Fundraising

The report looks at 2017 fundraising results for 2,421 organizations in 11 arts and culture sectors in the US. There’s… Read More »SMU Data Arts: The Fundraising Report 2019

To Use or Not to Use Corporate Capacity Ratings

by Aspire Research Group
April 23, 2020July 23, 2025
Profiles, Prospect Identification, Research in Fundraising

While capacity ratings are the typical researcher’s bread and butter, we asked our panelists about the use of capacity ratings… Read More »To Use or Not to Use Corporate Capacity Ratings

Fidelity Charitable 2020 Giving Report: Inside Donor Advised Funds

by Aspire Research Group
March 17, 2020March 28, 2025
Research in Fundraising

By looking at 138,019 accounts (which is a snapshot since the number fluctuated during the year), Fidelity Charitable reported on… Read More »Fidelity Charitable 2020 Giving Report: Inside Donor Advised Funds

The National Study of Congregations’ Economic Practices

by Aspire Research Group
February 21, 2020March 28, 2025
Research in Fundraising

Religion still remains the number one category of giving in the US, however it has been declining in recent years.… Read More »The National Study of Congregations’ Economic Practices

The New Normal: Trends in UHNW Giving 2019 by Wealth – X

by Aspire Research Group
January 22, 2020March 28, 2025
Research in Fundraising

The report focuses on the philanthropic interests and inclinations of Ultra High Net Worth (UHNW) Individuals around the globe. It… Read More »The New Normal: Trends in UHNW Giving 2019 by Wealth – X

The End of a Decade of Prospect Research and Fundraising

by Aspire Research Group
December 17, 2019March 28, 2025
Research in Fundraising

So, we decided to turn the lens to prospect research and fundraising in general over the past ten years. What… Read More »The End of a Decade of Prospect Research and Fundraising

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