We’ve talked about why we should care about company insiders, and we’ve talked about why those news reports about CEO compensation might not be entirely accurate. Now Aspire Research Group is looking at some of the popular misconceptions about company insiders (and their compensation).
In 2025, Hollywood Reporter’s headline reported “Apple CEO Tim Cook’s Pay Rises to $74.6M.” That’s an impressive amount for anyone to make, much less in one year. But did he really take home that much money? It’s not that simple. That $74.6M is not in cash nor necessarily stocks or even available right now.
To end the year of 2024, we’ve decided to think about the wonderful things that prospect researchers can do for their fellow fundraisers. So, with a touch of mirth and joy, we propose…