Can You Find Me a Great List of Major Gift Prospects?
The short answer is yes. The more useful answer is that a list is not a pipeline — and knowing… Read More »Can You Find Me a Great List of Major Gift Prospects?
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Prospecting
5 habits of development directors who succeed with wealth screening for major gifts
Do you wish you could update your database records, sharpen your segmentation for annual fund messaging, and finally identify your next major gift prospects — all without blowing your budget? You’re not alone.
Does a Wealth Screening Help Find Campaign Prospects? Here’s the Honest Answer.
A wealth screening is a service that takes your existing donor database and matches your records against external data sources to produce wealth indicators — things like real estate holdings, stock ownership, business affiliations, and estimated net worth. The result is typically a wealth score or capacity rating assigned to each record.
Are My Donors Okay? How the K-Shaped Economy Is Splitting Your Prospect Pool in Two
A note on the mixed economic signals reshaping major gift fundraising Retail sales are on track to hit $5.6 trillion… Read More »Are My Donors Okay? How the K-Shaped Economy Is Splitting Your Prospect Pool in Two
Top 10 Capacity Rating Insights Every Fundraiser Should Know
Gift capacity ratings promised to revolutionize fundraising. Suddenly, thousands of records could be matched to wealth data and assigned scores. Your prospects could be assessed by their potential capacity in dollars. All that’s left to do is ask for the gift, right?
Is Your Major Gift Pipeline Running Dry? Meet the A.I. Solution That Might Change Everything
Is your organization asking the same donors to support every campaign? Is your major gift pipeline drying up with fewer… Read More »Is Your Major Gift Pipeline Running Dry? Meet the A.I. Solution That Might Change Everything
Success alert! Start individual giving with major gifts and this trusty side-kick
Your board chair just cornered you after the meeting. “We need to focus on major gifts,” she declares. “We don’t want to waste time on $25 donations. Find us some real money!”
Stop Chasing Strangers: The Major Gift Strategy That’s Hiding in Plain Sight
You need $1.5 million for your new program. The board meeting is next month. The president is breathing down your neck, and someone just suggested hiring a researcher to find wealthy prospects in the community.