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Elisa Shoenberger

Top 5 Misconceptions of Prospect Identification

Finding new major gift prospects can be a real challenge. You do not want to keep asking for gifts from the same few prospects, but identifying and qualifying new prospects can be daunting. Sometimes it is hard to know where to even start. That is where prospect research can step in and help organizations find their best new prospects. But there are several misconceptions about prospect identification. Following are five of the most common misconceptions.

5 Reasons Why You Can’t Find a Prospect’s Giving

When meeting a new prospect, it’s quite exhilarating to find out that they are philanthropic and have given generously to other organizations. But occasionally, fundraising professionals may find a gap between what the prospect says and what is publicly available. Why? This article addresses that question!

The Great Puzzle of Corporate Philanthropy

The Great Puzzle of Corporate Philanthropy

Corporate sponsorships – they are everywhere you look! The concept seems simple: in exchange for advertising and branded materials at the event/location, the company financially sponsors the occasion. It has been the bread and butter of the corporate world for decades. But if that is all you are asking for, you are only touching one piece of the big puzzle of corporate philanthropy. There is so much more to corporate fundraising than just sponsorships.

Review of Charitable Giving by Affluent Households

Review of Charitable Giving by Affluent Households – Part 1

The 2023 Bank of America Study of Philanthropy report is the 9th biennial examination about philanthropic attitudes, priorities, and more for affluent US households in 2022. It is written as a collaboration between Bank of America and the Indiana University Lilly Family School of Philanthropy. It is based on 1,623 wealthy US households, defined as either a net worth $1M+ or annual household income of $200K+. The average mean income was $523,472 and average mean wealth of $31M.

Strategic Research for Transformative Gifts

Asking for a major or transformative gift is a little bit like asking someone to marry you. You’ve (likely) been dating one another for a while and know quite a bit about your respective interests. Maybe you’ve discussed marriage; perhaps you haven’t. Ideally, you have an idea that the other person will actually say “yes.”