What is this Report?

NeonOne set out to understand what individual giving looks like in the post-pandemic world. By reviewing many sources including academic journals, industry reports, blogs, and more, they have synthesized six questions:

• Who are our donors?
• What do our donors support?
• When do our donors give?
• Where are our donors?
• Why do our donors give?
• How do our donors give?

Due to the length of the report, Aspire will focus on the first three questions. The second part will be published in 2023.