How $83 Trillion Could Disrupt Traditional Fundraising – And What you Can Do About It
Why Your Next Major Donor Won’t Look Like Your Last: We’re standing at the edge of the largest wealth transfer in history—and most organizations aren’t ready.
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Success alert! Start individual giving with major gifts and this trusty side-kick
Your board chair just cornered you after the meeting. “We need to focus on major gifts,” she declares. “We don’t want to waste time on $25 donations. Find us some real money!”
Stop Chasing Strangers: The Major Gift Strategy That’s Hiding in Plain Sight
You need $1.5 million for your new program. The board meeting is next month. The president is breathing down your neck, and someone just suggested hiring a researcher to find wealthy prospects in the community.
Family Offices 101: What They Are and How They Manage Wealth
As the ranks of the ultra-wealthy keep growing, family offices are on the rise. Come and discover what a family… Read More »Family Offices 101: What They Are and How They Manage Wealth
Misconceptions of Prospect Management
We’ve likely heard the phrase “prospect management” before in meetings and conferences. But what exactly is it? And what is it not? It can go by several names including relationship management, or donor cultivation.
Common Misconceptions about Company Insiders
We’ve talked about why we should care about company insiders, and we’ve talked about why those news reports about CEO compensation might not be entirely accurate. Now Aspire Research Group is looking at some of the popular misconceptions about company insiders (and their compensation).
Behind the Headlines: Did Tim Cook really make $74.6M in 2024?
In 2025, Hollywood Reporter’s headline reported “Apple CEO Tim Cook’s Pay Rises to $74.6M.” That’s an impressive amount for anyone to make, much less in one year. But did he really take home that much money? It’s not that simple. That $74.6M is not in cash nor necessarily stocks or even available right now.
Identifying Prospects in Your Own Database: How to Find Prospects with Linkage, Interest and Ability
If you have ever struggled to identify major and planned gift prospects or simply want to generate a solid call… Read More »Identifying Prospects in Your Own Database: How to Find Prospects with Linkage, Interest and Ability
Slow is Smooth. Smooth is Fast.
As we look forward to 2025, it’s easy to rush headlong into the year and forget to look back on successes and mistakes from the year past. Reflection can provide a deeper understanding of what works well and why – how to make things go smoothly.
Suspect – Prospect – Donor! Demystifying Prospect Research for Major Gift Success from Identification to Gift
Whether you are managing a major gifts team or are a solo development director, prospect research can turn the chaos… Read More »Suspect – Prospect – Donor! Demystifying Prospect Research for Major Gift Success from Identification to Gift
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