NeonOne set out to understand what individual giving looks like in the post-pandemic world. By reviewing many sources including academic journals, industry reports, blogs, and more, they have synthesized six questions:
- Who are our donors?
- What do our donors support?
- When do our donors give?
- Where are our donors?
- Why do our donors give?
- How do our donors give?
In Neon One’s Donors: Understanding The Future of Individual Giving – Part 1, we focused on the first three questions. In this Part 2, we are focusing on the last three questions.
Continue reading Neon One’s Donors: Understanding The Future of Individual Giving – Part 2