“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

prospect research

Trends in Information Technology and AI

by Aspire Research Group
March 11, 2025April 29, 2025

Predictive A.I. has been changing the data landscape for major gifts. Join Jen Filla for a lively discussion on how… Read More »Trends in Information Technology and AI

Researching Insiders During Economic Volatility

by Aspire Research Group
March 6, 2025April 29, 2025

When stock market values are jumping up and down like a toddler with a tantrum, should you be taking a… Read More »Researching Insiders During Economic Volatility

Behind the Headlines: Did Tim Cook really make $74.6M in 2024?

by Aspire Research Group
March 1, 2025March 28, 2025
Major Gift Teams

In 2025, Hollywood Reporter’s headline reported “Apple CEO Tim Cook’s Pay Rises to $74.6M.” That’s an impressive amount for anyone… Read More »Behind the Headlines: Did Tim Cook really make $74.6M in 2024?

Career Insights

by Aspire Research Group
February 11, 2025April 29, 2025

Do you feel like you are constantly missing out on the latest software, technique, or skill? Do you worry whether… Read More »Career Insights

Identifying Prospects in Your Own Database: How to Find Prospects with Linkage, Interest and Ability

by Aspire Research Group
February 11, 2025April 29, 2025

If you have ever struggled to identify major and planned gift prospects or simply want to generate a solid call… Read More »Identifying Prospects in Your Own Database: How to Find Prospects with Linkage, Interest and Ability

Why Insiders?

by Aspire Research Group
February 4, 2025March 28, 2025
Major Gift Teams, Prospect Identification

We may have heard the phrase “company insider” before but it may not be clear what it means. It definitely… Read More »Why Insiders?

Slow is Smooth. Smooth is Fast.

by Aspire Research Group
January 3, 2025March 28, 2025
Research in Fundraising

As we look forward to 2025, it’s easy to rush headlong into the year and forget to look back on… Read More »Slow is Smooth. Smooth is Fast.

Suspect – Prospect – Donor! Demystifying Prospect Research for Major Gift Success from Identification to Gift

by Aspire Research Group
December 23, 2024April 29, 2025

Whether you are managing a major gifts team or are a solo development director, prospect research can turn the chaos… Read More »Suspect – Prospect – Donor! Demystifying Prospect Research for Major Gift Success from Identification to Gift

Move Major Gifts Faster with RPM

by Crystal Dutton
December 23, 2024June 11, 2025

Whether you are a development department of one or major gift team of ten, moving major gifts faster follows the… Read More »Move Major Gifts Faster with RPM

The 12 Days of Prospect Research Christmas

by Aspire Research Group
December 4, 2024March 28, 2025
Major Gift Teams

To end the year of 2024, we’ve decided to think about the wonderful things that prospect researchers can do for… Read More »The 12 Days of Prospect Research Christmas

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