Major Gifts Insights Blog

Capgemini 2021 World Wealth Report

by Aspire Research Group
August 29, 2021March 28, 2025
Reports and Trends, Research in Fundraising

Capgemini defines HNWI as those who have “investable assets of US $1 million or more, excluding primary residence, collectibles, consumables,… Read More »Capgemini 2021 World Wealth Report

Consider These Four Tips When Creating Your Donation Page

by Aspire Contributor
August 10, 2021March 28, 2025
Research in Fundraising

Picture this: your nonprofit team makes a compelling fundraising appeal that leads a potential donor to your organization’s website in… Read More »Consider These Four Tips When Creating Your Donation Page

The Cryptocurrency Merry-Go-Round: Are you on?

by Aspire Research Group
July 22, 2021March 28, 2025
Major Gift Teams, Prospect Identification, Research in Fundraising

But while there are lots of questions about the future of cryptocurrencies, there’s no question that people are making money…… Read More »The Cryptocurrency Merry-Go-Round: Are you on?

A Deep Dive on Donor Retention for Small Nonprofits

by Aspire Contributor
July 20, 2021March 28, 2025
Research in Fundraising

While many small nonprofits focus on acquisition to unlock growth, the actual key to growth is donor retention. Learn more… Read More »A Deep Dive on Donor Retention for Small Nonprofits

Due Diligence: The Time is Now

by Aspire Research Group
June 23, 2021July 22, 2025
Major Gift Teams, Profiles, Research in Fundraising

Every day it seems there’s a new scandal in the headlines about a nonprofit and a board member. Or a… Read More »Due Diligence: The Time is Now

Fidelity Charitable Donor Advised Funds in 2020

by Aspire Research Group
May 25, 2021March 28, 2025
Reports and Trends, Research in Fundraising

This report is a review of Fidelity Charitable Donor Advised Funds (DAFs)in 2021. By looking at 153,430 accounts (which is… Read More »Fidelity Charitable Donor Advised Funds in 2020

Is a Hybrid Event Right for Your Nonprofit Right Now?

by Aspire Contributor
May 25, 2021March 28, 2025
Research in Fundraising

Hybrid events are here to stay, but when is the right time to make the pivot? Let’s walk through 5… Read More »Is a Hybrid Event Right for Your Nonprofit Right Now?

How to Market Your Upcoming Fundraiser in 5 Steps

by Aspire Contributor
May 11, 2021April 30, 2021
Research in Fundraising

Not even the best-organized fundraiser can attract supporters without proper marketing support. Use these five steps to launch your next… Read More »How to Market Your Upcoming Fundraiser in 5 Steps

Improve Your Nonprofit Website: 4 Features to Implement

by Aspire Contributor
April 29, 2021April 28, 2021
Research in Fundraising

Your nonprofit’s website hosts everything your supporters need to engage with your nonprofit. Learn how to improve their experience by… Read More »Improve Your Nonprofit Website: 4 Features to Implement

Women Gives: How Households Make Giving Decisions 2021

by Aspire Research Group
April 23, 2021March 28, 2025
Reports and Trends, Research in Fundraising

The report looks at how charitable decisions get made in the household alongside other financial decisions. The study also includes… Read More »Women Gives: How Households Make Giving Decisions 2021

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“Every capital campaign requires a unique blend between the art and science of philanthropy. Our campaign cabinet had been working on 25 top prospects- we knew them, they knew us- but we had no idea what to ask for. By accessing a wide array of public information, Aspire Research helped us verify the interest and capacity of several prospects and confirmed that no public information was available on the rest. Aspire provides us with good data, the science, which we are using to build stronger relationships- the art of philanthropy.”

Steve Dickie, Oklahoma Methodist Manor

Prospect Research for Fundraisers: The Essential Handbook

Jen Filla, president of Aspire Research Group, teamed up with Helen Brown to write Prospect Research for Fundraisers: The Essential Handbook.

“Congratulations to the authors on producing a book that should be in every development officer’s library.” -Linda Lysakowski, ACFRE

From essential overviews to how-to-search skills, this practical book gives the development team the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.