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World Giving Index 2022

Charities Aid Foundation World Giving Index 2022

What is this Report?

The report is an annual report that looks at global giving focusing on three areas: helping strangers, donating money to charity and volunteering time. The report has surveyed 1.95 million people since 2009. For 2022, CAF included data from 119 countries, which was 90%+ of the total adult population on the earth.

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Numbers to Know: Interpreting Website Engagement Data

When a supporter googles your nonprofit and clicks on your website, what do they do from there?

The hope is that your supporters actively explore your site’s content, use your online giving page to donate, and sign up for your newsletter or fundraising events. 

However, some nonprofits make the mistake of taking a “set it and forget it” approach when it comes to their websites. Instead of consistently considering and reconsidering their supporters’ experiences using the site, they put a lot of work into the look and functionality of the site upfront, hoping it’ll do the trick of catching people’s attention and getting them to act without ongoing updates. 

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