How to A/B Test Your Nonprofit’s Text-to-Give Messages
A/B testing can give your nonprofit invaluable insight into how you can improve your text-to-give requests. Explore how you can… Read More »How to A/B Test Your Nonprofit’s Text-to-Give Messages
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Major Gifts Insights Blog
Accepting crypto gifts? You need gift acceptance policies.
If your organization has made moves to tap into non-cash giving opportunities like donor-advised funds, gifts of stock, and various types of planned gifts, good for you! Studies have found that nonprofits that invest in their non-cash giving programs grow six times faster than those that stick to cash gifts alone.
Cryptocurrency represents one of the newest and most exciting (but complex) non-cash giving frontiers for nonprofits. Thankfully, accepting crypto gifts isn’t hard today. You can use a third-party processor to facilitate and liquidate the gifts or set up your organization’s own digital crypto wallet to manage and liquidate the assets yourself.
Read More »Accepting crypto gifts? You need gift acceptance policies.
4 Ways to Use Data in Your Donor Communications Strategy
As a nonprofit fundraising professional, you understand the importance of donor recognition. Donors are at the core of your fundraising efforts, contributing the funds necessary to fuel your mission.
However, it can be difficult to keep track of so many individuals, let alone figure out how to communicate with them on a personal level. This is where data comes into play.
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Introducing Volatile Opportunity: A Guide to Cryptocurrency and Fundraising
It’s been a bumpy road for cryptocurrency over the past year. In 2021, cryptocurrency did not seem to have any limit to its heights but in 2022, the crash came. Many predicted it was the end of crypto. But 2023 has been an interesting year with the price of Bitcoin rising again. The Giving Block, a full-service crypto exchange solution provider, predicts that over $1B in cryptocurrencies will have been donated by 2027. Boston Consulting Group forecasts that the crypto market will grow significantly by 2030.
Read More »Introducing Volatile Opportunity: A Guide to Cryptocurrency and Fundraising
Review Capgemini World Wealth Report series 2023 Wealth Management
The report is the 27th annual world wealth report by Capgemini Research Institute. The report analyzes the state of wealth… Read More »Review Capgemini World Wealth Report series 2023 Wealth Management
Making Passive Fundraising Work for Your Nonprofit: 4 Tips
As a nonprofit professional, you’re always looking for innovative ways to fundraise. While your organization likely runs several major fundraising events and campaigns throughout the year, it’s also important to find ongoing revenue streams that engage supporters and bring in funding between campaigns.
Fortunately, there is a way to earn additional revenue while keeping up with the rest of your nonprofit’s activities: passive fundraising. According to the fundraising experts at ShopRaise, passive fundraisers allow supporters to generate revenue for the causes they care about by taking actions they were likely going to anyway, such as shopping online or eating at their favorite restaurant. Plus, most of these fundraisers are easy for your nonprofit to set up and run over time.
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Strategic Research for Transformative Gifts
Asking for a major or transformative gift is a little bit like asking someone to marry you. You’ve (likely) been… Read More »Strategic Research for Transformative Gifts
7 Navigation Mistakes to Avoid on Your Nonprofit Website
Your website’s navigation is a crucial element for creating a positive user experience. Effective navigation makes it easy for visitors to find what they’re looking for and gain the most value from your website.
But it can be easy to fall into navigation traps and missteps. Your organization could get caught up in trendy menu innovations and forget to prioritize the user experience.
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Finding the Right Cheese for the Cracker: Using Research to Create Strategies and Tactics for Cultivating Prospects
For some prospects, it’s easy to know how they made their money. For instance, if they are a CEO or… Read More »Finding the Right Cheese for the Cracker: Using Research to Create Strategies and Tactics for Cultivating Prospects
Learning to Drive: Using Prospect Research for Early Cultivation Meetings
Remember the first time you got behind the wheel of a car? Maybe you had taken your learner’s permit test… Read More »Learning to Drive: Using Prospect Research for Early Cultivation Meetings