4 Tips for Building a Microsite for Your Event
Microsites are small, often temporary, websites with limited content centered around one topic. This structure makes them perfect for promoting… Read More »4 Tips for Building a Microsite for Your Event
Home » Research in Fundraising »
Research in Fundraising
Prospect Research Philanthropy and Wealth Report 2021
February 2022 | Tampa FL Once again Aspire Research Group LLC has published its annual Prospect Research Philanthropy and Wealth… Read More »Prospect Research Philanthropy and Wealth Report 2021
Book Review | Stop The Nonprofit Blame Game
In business school, most of my classes required group projects for the final. While it was a new experience to work in a team setting, I learned there were really three kinds of experiences. The first was magical; the group worked together harmoniously with each person bringing their expertise to the table. Ultimately, the final project was greater than the sum of its parts.
Payment Processing: Meet Your Marketing Secret Weapon
When most fundraising professionals describe their payment processing systems, they likely give a quick, technical definition of how these systems… Read More »Payment Processing: Meet Your Marketing Secret Weapon
Charities Aid Foundation (CAF) World Giving Index 2021: a global pandemic special report – June 2021
The report is an annual report that looks at global giving focusing on three areas: helping strangers, donating money to charity and volunteering time. The report surveys 1.6 million people interviewed since 2009.
Maintaining Confidentiality: Better Cybersecurity for Boards
Good cybersecurity practices start at the top and trickle down throughout the organization, which means your board members should lead… Read More »Maintaining Confidentiality: Better Cybersecurity for Boards
Are NFTs the next best fundraising opportunity? And what are they, anyway?
As someone who writes about cryptocurrency and art (separately) for Aspire Research and other publications, I’ve been getting a lot of public relation emails about NFTs. A lot. I know earlier this year, an artist named Beeple sold “Everydays: The First 5000 Days” for $69.3M at an auction at Christies’ so maybe it’s big money that’s getting people’s attention.
Boosting Donor Engagement: What Your Nonprofit Can Do Better
Imagine you’re in an incredibly important meeting, but the person you’re meeting with suddenly drifts off to sleep. This might make for a hilarious sitcom scene, but in reality, it’s demoralizing and upsetting. You weren’t able to keep the person with whom you’re meeting engaged in conversation. Worse, you’re probably not going to get what you’re looking for out of the meeting.
Gender and Crowdfunding: September 2021 by Women’s Philanthropy Institute
The report focuses on how gender may impact crowdfunding. It’ll dive into how men and women may act and give money differently when faced with a crowdfunding campaign. The report is based on sample size of 1,535 in September 2020.
The Role of Facebook in Your Peer-to-Peer Strategy
How has your nonprofit’s peer-to-peer fundraising programming fared in the past year and a half? There’s no shame in admitting… Read More »The Role of Facebook in Your Peer-to-Peer Strategy